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Kate Carruthers
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I've often counselled clients that their brand or product might not be that interesting. Some brands or products are simply utilitarian. We want them to work as necessary and to disappear from our consciousness. Also relevance to a particular individual customer or group of customers is key to participation. Some people will find certain activities or calls to action meaningless. In that case we need to respect that decision on the part of those customers.
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Kate Carruthers is now following The Typepad Team
Aug 24, 2010