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Jascha Kaykas-Wolff
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Great post. I can not overemphasize the importance of trasparency in being a successful agile/iterative marketer. Above all else, this is key.
Commented Mar 24, 2010 on Ideas for an agile marketing manifesto at Chief Marketing Technologist
Ideas for an agile marketing manifesto
While working on an article for Search Engine Land, Agile Marketing For Conversion Optimization, it struck me that there really should be an Agile Marketing Manifesto. Just as the Agile Manifesto helped coalesce a diverse collection of software developers and their various agile methodologies und...
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Mar 24, 2010
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