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Queen of Measurement
Durham, NH
I'm the CEO of Paine Publishing, your one-stop resource for education and consulting about measuring success for Public Relations, Social Media, Internal Communications and Marketing Communications
Interests: travel & tourism measurement, non-profit measurement, marketing measurement, internal communications measurement, marketing communications measurement, pr measurement, social media measurement
Recent Activity
Queen of Measurement has shared their blog The Blog About KDPaine's New Book "Measuring Public Relationships"
Feb 17, 2014
Really, automated reputation measurement by the end of 2014? This was stuff that SAS was talking about five years ago, and figured out that it was alot harder than anyone thought -- and took twice as long to program than anyone can afford. I'm not holding my breath
Commented Dec 12, 2013 on It's Going to Be Bigger Than Social Media: Get Ready for The Semantic Web at The Measurement Standard: Blog Edition
It's Going to Be Bigger Than Social Media: Get Ready for The Semantic Web
"NO! Layers. Onions have layers. Ogres have layers. Onions have layers. You get it? We both have layers.” – Shrek (2001) by Michael White, Keene Communications Stop declaring that your agency’s social media campaign is the most revolutionary piece of communications work since the Internet was ...
Just to clarify and reduce confusion. You refer to AMEC as a "global conclave." I hope your readers are not confused by this term. AMEC is global association of vendors and agencies that pay dues to a central organization with established rules for membership.
AMEC should NOT be confused with The Conclave which is the all-volunteer group of PR and Social Media professionals who created and published Social Media Measurement standards (www.smmstandards.com.) AMEC has a representative on the Conclave.
Commented Nov 11, 2013 on Four Measurement Tips and One Observation From the PRSA International Conference at The Measurement Standard: Blog Edition
Four Measurement Tips and One Observation From the PRSA International Conference
Angie Jeffrey's Salient Insights As measurement becomes more sophisticated and expensive, the gap widens between “Have’s” and “Have-Nots.” Here are some successes from the "Haves," and some low cost options for the "Have-Nots." The recent PRSA/AMEC Measurement Symposium in Philadelphia, a pr...
These are perfectly good metrics, but most do NOT follow the Social Media Measurement Standards established by The Conclave in June of 2013. The standard way to calculate engagement is as a percentage of the total "likes." The standards are available here: www.painepublishing.com/standards-central.
Commented Nov 11, 2013 on Gerry Moran Infographic: 9 Simple Ways to Measure Facebook and Twitter Success at The Measurement Standard: Blog Edition
Gerry Moran Infographic: 9 Simple Ways to Measure Facebook and Twitter Success
From Gerry Moran at MarketingThink (by way of Omar Akhtar, thanks!) comes this useful infographic Back of the Envelope Social Media Measures, which we applaud for both its information and clever design. You can click on the image to see it larger, but you should also go over to MarketingThink, w...
Lots of Measurement Mavens at the GoMedia Conference in PEI
Posted Sep 9, 2013 at PainePublishing
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What is Paine Publishing?
Posted Jul 27, 2013 at PainePublishing
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