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Tom Keefe
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Gary--Both Laura and Michelle made one of the points that came to me after reading your thoughtful post. I value my IABC membership because of the diversity of its membership.
The other point is that I see how the organization in which I work (my day job) could be much more effective if its various communication silos [e.g., Marketing, Public Relations, Corporate (internal) Communications and Social Responsibility] worked together.
Some professional associations may be myopic, but hugely positive change could be made elsewhere by giving organizations a new pair of glasses.
Social Distortion: Why PRSA and other Legacy Organizations Have Lost Their Relevance
Every once in a while a communications industry organization invites me to speak about social media. There are typically two reasons for this: 1) Steve Rubel wasn’t available (this happened all the time when I was at Edelman), or 2) the organizers didn’t realize until too late that the only “A-li...
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Apr 5, 2011
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