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Hi Vinnine,
My quick answers.
1. A lot. Salespeople no longer have a stranglehold on information and buyers are empowered as never before. My favorite book on this whole meme is Predictable Revenue by Aaron Ross. A must read on how the buyer now drives the process, erasing historical lines between sales and marketing and requiring changes in sales approach. By the way, I think SFDC has done a great job of embracing social in this via the Radian6 acquisition and integration with Sales and Service Clouds.
2. Customer service expectations are, happily, increasing. Self-service is a big part of that whether it be through a vendor portal or self-service communities. Lithium has a particularly nice one imho.
3. You know the answer as much as I do: a lot of people still watch TV and particularly the super bowl where people actually watch the commercials and even look forward to them. I suspect DVRs are damaging normal ad rates. I think "bing watching" (where I watched all of Breaking Bad on NetFlix in about 3 weeks) is also changing how we consume entertainment because it creates a format of like 64 hours of content which you can really develop characters/stories and watch it not spaced over 5 years, but 5 weeks.
4. My impression is there are a bunch of startups attacking low-end CRM, including -- plug for an angel investment -- BreezeWorks which is targeting sole proprietors or -- another plug -- AppMesh which is also SMB oriented.
5. I wouldn't work at a digital agency; I'd recommend interning at a startup!
Three sides to every story
Dave Kellogg responds to a Bruce Cleveland post on Siebel and Salesforce and industry disruption. As he says there are three sides to each story so let me add my side to those of these very smart friends of mine:) First of all, talking about three sides it would be fun to get the principals on a...
Jeff,
Great article. While entity resolution / semantic equivalency isn't glamorous, it is indeed fundamental. As they say, garbage in, garbage out.
Also enjoyed piece on data finds data a while back.
Cheers,
Dave
Smart Sensemaking Systems, First and Foremost, Must be Expert Counting Systems
I wrote an article with the above title. This article has since been published in the proceedings of the International Risk Assessment and Horizon Scanning Symposium 2010 (IRAHSS) in Singapore. [Opening Excerpt] Man continues to chase the notion that systems should be capable of digesting daunt...
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