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Senior Strategic Planner at The Martin Agency in Richmond
Interests: Burritos, Robots, Videogames
Recent Activity
Hello. I've been blogging on a different platform. Please update your bookmarks and brains to and update your RSS to Continue reading
Posted Feb 15, 2012 at kevin rothermel
A few months back I wrote a late night rambly post about the invention and experimentation that was such a part of my experience at Brandcenter, and how I've missed that during my time in agencies. I then ended by vowing to finish Code Academy (of which I've made a... Continue reading
Posted Dec 20, 2011 at kevin rothermel
 People often say that porn is what drives innovation in technology, but I think that video game development is going to continue to be more and more a technology incubator ... especially as more money and research is thrown towards gaming innovation. Traditionally, gaming has been focused on physical... Continue reading
Posted Dec 13, 2011 at kevin rothermel
Phil and I are conducting an experiment to see how many great/weird/creative ideas we can get from people about how they would spend $5 with a friend. It's called the Five Dollar Friendship Stimulus. The gist is that you submit creative ideas about how you would spend $5 with a... Continue reading
Posted Nov 17, 2011 at kevin rothermel
Radiolab aired an episode on loops a few weeks ago on which they chronicled the case of a woman who was hospitalized for what she thought was a stroke, but turned out to be a case of Transient Global Amnesia ... meaning that her short term memory was resetting every... Continue reading
Posted Nov 9, 2011 at kevin rothermel
Want to see what pure dedication looks like? This music video for the song “In Your Arms” by Kina Grannis is a stop-motion animation done with a background composed of jelly beans. It’s a crazy project that required 22 months, 1,357 hours, 30 people, and 288,000 jelly beans. They could... Continue reading
Reblogged Nov 6, 2011 at kevin rothermel
Gareth wrote a fantastic post last month on the idea of Minimal Viable Planning. If you haven't read it, and you are a planner, you should, as this is probably a pretty good indiction of the way planning is going to move if it's going to remain valuable moving into... Continue reading
Posted Nov 4, 2011 at kevin rothermel
“The Safe House,” designed by KWK Promes. From All that is Interesting: “The most essential item for our clients was acquiring the feeling of maximum security,” begins the designers’ website in the summary of the structure. Who wouldn’t feel safe in a concrete rectangle that folds in upon itself to... Continue reading
Posted Oct 28, 2011 at kevin rothermel
11. Historically, a story about people inside impressive buildings ignoring or even taunting people standing outside shouting at them turns out to be a story with an unhappy ending. via Continue reading
Reblogged Oct 18, 2011 at kevin rothermel
It is also important that we start talking about how games generate primary emotions. The feeling of victory in a game of Chess is real. The feeling of anger at a Counter Strike camper is real and visceral. The feeling of belonging when you are asked to join a popular... Continue reading
Reblogged Oct 3, 2011 at kevin rothermel
"The skill of writing is to create a context in which other people can think" —Eric Schlossberg Continue reading
Posted Sep 30, 2011 at kevin rothermel
Part of me is really fascinated with quantum physics. I can't get enough of it. I probably bring it up in briefings way more than I should. Our DVR at home is a confusing mix between Real Housewives of so-and-so and various shows featuring Michio Kaku waxing on about parellel... Continue reading
Posted Sep 26, 2011 at kevin rothermel
People seem to be up in arms about the latest changes to Facebook that they'll be fine with in a week or two, but people who work with brands seem to be a little big flustered by the perceived devaluation of brands within the new setup. And it's fair to... Continue reading
Posted Sep 23, 2011 at kevin rothermel
"The reason people do comedy is to try to control why people laugh at them." —Harry Shearer Continue reading
Posted Aug 14, 2011 at kevin rothermel
Sian Beilock, a professor of psychology at the University of Chicago, has helped illuminate the cascade of mental events that lead professional athletes to choke. She uses golf as her experimental paradigm. When people are learning how to putt, it can seem like a daunting activity: There’s just so much... Continue reading
Reblogged Jul 2, 2011 at kevin rothermel
We got a Web-enabled TV last year and made a shocking discovery: Web stuff on your TV is a terrible experience. Not only does it shrink the size of your television content, but it's also apparently where user experience goes to die. Why I would take 30 minutes to post... Continue reading
Posted Jun 29, 2011 at kevin rothermel
Taking a look at the top Facebook brand pages yesterday, I couldn't help but notice how grim 99% of it is. Brands talking without saying anything or having anything to say. Terrible writing, no imagination, and more often than not, no point of view on the world. I can now... Continue reading
Posted Jun 28, 2011 at kevin rothermel
Kotaku is reporting that the players of Eve Online have taken to rioting following the introduction of a new in-game currency and marketplace where players can buy useless vanity items at exorbitant prices. Given that the in-game currency is tied to real-life money, players are worried that this is all... Continue reading
Posted Jun 28, 2011 at gamethropology
From The Book of Popular Science: For many years electrical engineers have employed switches and other devices requiring small currents of electricity, to put into operation, through the use of relays and solenoids, controlling apparatus at a distance. This is known as “remote control.” The Televox is a method of... Continue reading
Reblogged Jun 27, 2011 at kevin rothermel
“California correctly acknowledges that video games qualify for First Amendment protection. The Free Speech Clause exists principally to protect discourse on public matters, but we have long recognized that it is difficult to distinguish politics from entertainment, and dangerous to try. “Everyone is familiar with instances of propaganda through fiction.... Continue reading
Reblogged Jun 27, 2011 at gamethropology