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People don't connect for the sake of connecting, they connect for a reason. That reason, that shared interest, is content. MSM doesn't have to participate in the conversation directly in order to facilitate it and benefit from it. People have been talking about "media" since Homer (the Greek dude, not Simpson) was a boy. The problem is that MSM wants to control and homogenize the conversation, at which point it stops being a conversation at all.
Toggle Commented Apr 14, 2006 on It's about connection not content at The Obvious?
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