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Thank you for this. "We do know what we're willing to do" says it perfectly. I do PR for vegan/animal rights clients so I take the route of media attention. There’s an Indian proverb marketers love: “Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.”
Toggle Commented Apr 8, 2011 on Clarification on Messaging at Animal Person
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Apr 8, 2011