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Kim Vandenbroucke
Chicago, IL
Reviewer at The Game Aisle and Owner of Brainy Chick Inc.
Interests: Game Invention, Brainstorming Facilitation
Recent Activity
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Did you spend your weekend roaming around looking for Pokémon? Forbes is reporting that Pokémon Go is “About to Surpass Twitter in Daily Active Users on Android.” Consider that for... Continue reading
Posted Jul 10, 2016 at Global Toy News
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I was having a delightful email chat with Ron Weingartener, co-author of the Toy and Game Inventor’s Handbook, and he passed along a Bloomberg article titled, “Let’s Say It All... Continue reading
Posted May 21, 2016 at Global Toy News
I'm with you Cindy -- it really takes the pleasure away from the win when someone resigns after they know they're going to lose. It's sad there are so many people who do that sort of thing just to improve their stats.
Nice article Richard!!
I'm looking forward to it too! See you there Richard!
Great article! I particularly like Tip 1. ;)
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It’s hard to miss all of the talk about “bringing back play” and incorporating it into, not only our children’s lives, but also ours as a society. There are countless... Continue reading
Posted Jun 3, 2015 at Global Toy News
The non-consumer aspect coupled with the February timing is bad for the kind of PR and general excitement Richard is hoping for. I agree with Mary about ChiTAG having ideal timing. It's *right* before the big buying season and open to the public (Perfect for PR!) It's a great way to showcase the hot holiday toys - but might be a bit of a tease when it come to showing stuff that won't be out for a while. Unlike techy adults who attend CES looking for the next hot gadget that will be out in a year or two, our consumers have the patience of well.. a five year old. It's hard when they get super excited for something and we have to tell them "wait until next Christmas." That won't work for several reasons: 1. They may age out of the product 2. Kids have tastes that change very rapidly and what is awesome one week is "meh" the next. 3. No one needs a show filled with temper tantrums. Our industry is a slightly different beast because our end consumer is so young. I agree we need to make some changes to Toy Fair but let's look at what's going to work for us instead of trying to mimic something we're not. Regardless, I do think that an open to the public, right before the holidays show is something we, as an industry, should be promoting like crazy regardless of what we decide to do about NY Toy Fair. It would make sense to have ChiTAG be our industry's big PR event (and yes I'm a Chicagoan but what a great time to showcase what Santa should be bringing!!)
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Continuing the discussion from yesterday's post, "STEM/STEAM: Can we add one more letter?" Most adults agree that creativity is important. Adobe’s “State of Create” study back in April of 2012... Continue reading
Posted Mar 17, 2015 at Global Toy News
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It’s been a month since New York Toy Fair and if you were there I’m sure you heard “STEM/STEAM” mentioned a few times – or maybe even more than a... Continue reading
Posted Mar 16, 2015 at Global Toy News
Great List! Corduroy was one of my childhood favorites!
Thanks Richard! I'm so thrilled to be #1 (and is it any surprise that a game inventor likes to win? ha!)
Nice article! As I spend most of my time working alone, I find it interesting to hear about how others organize their files. And I agree that Windows is "an inferior system," especially for creatives!
Toggle Commented Jul 30, 2014 on Toy Tech: Adobe CS6 Color Tags at Global Toy News
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There are lots of brands we get warm-fuzzy feelings about because we recall them from our childhood. Some brands rely on the “warm-fuzzies” to drive sales and it makes sense:... Continue reading
Posted May 7, 2014 at Global Toy News
Honestly I'm torn on this Richard. I played with Barbies when I was growing up and I knew she was a doll and that I wasn't ever going to look like her -- but then I had the "Peaches 'n Cream Barbie," "Loving You Barbie" and "Day & Night Barbie" and they were all about fashion; not meant to be aspirational at all. I think at times Mattel forgets that by putting out aspirational play patterns like "Vet Barbie" or "Computer Engineer Barbie" they are changing their message. This blurred message invites the type of criticisms they've seen over the past few years.
Sadly there are tons of other examples of being bullied based on using a product “for” the opposite gender. One being the little girl being bullied for wearing “boys shoes” and her teacher suggested her mother bedazzle or put glitter on them to stop the bullying – much to the astonishment of her mother. Gender-based bullying absolutely goes both ways and I think it’s traumatic for both genders (and their parents). Our industry, as well as the clothing, entertainment, and many other industries, market products toward a certain gender and we are seeing and hearing more and more about the unintended consequences of these marketing strategies. We know how marketing influences consumers – maybe it’s time for our industry set and example and strive to make some changes at the top.
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Recently there was a story about 9-year old Grayson Bruce who was bullied for bringing a My Little Pony lunch sack to school. His North Carolina school responded by asking... Continue reading
Posted Mar 19, 2014 at Global Toy News
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American Public Media’s Marketplace did a story yesterday on the $1.3 billion sale of Chuck E. Cheese to a global equity firm and they speculated that the investment firm may... Continue reading
Posted Jan 17, 2014 at Global Toy News
I too found this very interesting Bruce. At times I feel that our industry is a carefully played game between somewhat bitter advisories, whereas it sounds like the European gaming industry is playing more of a game with a cooperative element -- where if they don't work together a little bit everyone loses. It's pretty fascinating when you take a big step back and look at the broader picture.
Toggle Commented Dec 4, 2013 on "All for One and One for All!" at Global Toy News
What a great resource Mary! Thanks for including The Game Aisle on the list!!
Thanks Pete! It will be interesting to see what the reaction is and IF supporters change how they back projects. I think you're right about there being plenty of great projects on Kickstarter and I'd hate to see anything happen to it; situations like these are really not great for the crowdfunding image.
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Yesterday I posted an article on a Kickstarter campaign that surpassed its funding goal but failed to produce the promised game. The responses to the publisher’s letter to the backers... Continue reading
Posted Jul 25, 2013 at Global Toy News
Nice article Bruce; I particularly enjoy the title. :)
Toggle Commented Jul 24, 2013 on It's a Bloodbath Out There at Global Toy News
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It’s happened again; a funded Kickstarter campaign that has failed to deliver. With an initial goal of $35k, The Forking Path raised over $122k from 1,246 backers in June of... Continue reading
Posted Jul 24, 2013 at Global Toy News
Congrats!