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Kirabutler
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Good foundational post. I'd also add for consideration: scalability and a solid design that reflects your personal brand and that adapts to the various platforms where media is consumed (desktop, mobile, feed readers, etc.) Responsive site design is good, and an opensource CMS platform like WordPress has many themes that suit this particular use. (Not that I'm advocating WordPress in particular, but it's a good starting point for people who have no experience with front end web development and who don't want to spend a chunk of change on professional services.) Design is often overlooked, as authors oftentimes don't look beyond the immediate and necessary: opting for outdated technologies or focusing on their immediate needs (designing for one book release is oftentimes drastically different than designing a site that will expand with an author's growing portfolio.) Inasmuch as typography is concerned: I would have to disagree with your point on the limited selection: Web 2.0 is a great step forward for typophiles, as type decisions need not be limited to serif/sans serif in their most basic (Arial/Helvetica/Times) any longer. Services (both free and paid) like TypeKit and GoogleFonts offer substantial libraries that move above and beyond system-based stock type choices (thank heavens.) System-based fonts are a thing of the past, and even if you don't know the difference between CSS and PHP, they offer walk-throughs for implementation for noobies to web programming.
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Dec 18, 2012