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by: Anja Bauer Minkara, director & senior brand consultant It is disastrous for a brand to copy another brand and there is nothing as annoying as a copycat, whether a person or a brand. But what if your story and your associations are so strong that copying the brand would... Continue »
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(Don't miss the giveaway at the bottom of this post!) Marketing, advertising, PR have all been irreversibly impacted by the rise of user generated content, social media, social networks and blogs. Chances are, as a... Continue »