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Kristen Johanna
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The first example that first came to mind was Beauty Brands. I purchased a high priced hair straightener from the store this summer. I went back to the store this fall after the straightener had stopped working. I honestly wasn't expecting any kind of reaction, but I thought it was worth a shot. Apparently the company holds a 100% satisfaction guarantee. Without a second thought, the employee traded out my broken straightener for a brand new one. I didn't have to drop a single penny. I was very impressed by that, and I can't say I've ever had a bad experience in that store.
Toggle Commented Nov 29, 2011 on In the Shoes of Your Wage Payers at RepMan
Although it will never be a reasonable expectation, every customer would love to be directly connected to the CEO of the company they’re interacting with. There will always exist some poor level of customer service or a consumer leaving a store with a bad experience. However, I feel in recent years companies have been doing a much better job when it comes to customer satisfaction. Especially though social media, companies and consumers can connect and communicate on a much simpler and faster level. Top employees in a business definitely need to keep in mind their frontline employees. The customers need to be intertwined in this consideration as well. The overall goal is to gain the loyalty of a customer, and the only way to do that is to know exactly what the target audience wants. Although each CEO can't sit on a customer service hotline, this type of thought process needs to stay at the top of each consideration set when dealing with potential and loyal consumers in order to find success.
Toggle Commented Nov 29, 2011 on In the Shoes of Your Wage Payers at RepMan
I think the subject of trust in society is an important topic to bring up. Whether it be a relationship with a friend or a company, full trust in something holds major significance. Through political, personal or media scandals, the foundation for trust in younger generations is slowly diminishing. However, if a company can maintain the trust of a customer, I believe it can feel safe its shopper will easily develop into a lifetime consumer. Trust should be central for every company, for trust is what firmly holds a relationship together. Companies need to look at each of their internal and external interactions and view them as a personal relationship in order for them to be represented in the best light. Success naturally falls into place from there.
Toggle Commented Nov 27, 2011 on The Distrust Barometer at RepMan
I am a university student, and comedy as an advertising technique is a topic my journalism classes have recently discussed. The line between "funny" and "innapropriately funny" is definitly a thin one. Though advertising, sometimes comedy will simply get in the way of the intended messages, and consumers won't remember the brand or product message itself. Comedy is a wonderful attention grabber, but the risk factor is something every company must consider. Comedy normally lies with one extreme or the other, it is either a big success or big flop. I agree that people enjoy a lighter mood in the work place. However, it's important to remember that a quirk or joke to one person could be completely misinterpreted or offensive to another. The audience of a company is so vast that whether it includes internal or external audience members the company must decide if comedy is a risk worth taking.
Toggle Commented Nov 16, 2011 on Getting serious about comedy at RepMan
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Nov 9, 2011