Thank you for an excellent post and for opening my eyes to the importance of the author's Bio. To take this one step further, with the proliferation of social network sites, Facebook, Twitter, LinkedIn and many more, the bio attached to each of these sites must be reworked to the same standard to establish and maintain a brand. It looks as though I have my work cut out for me as I start to rework all of my various sites. Thanks for the eye opener... Ray https://krylons.wordpress.com/