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Jim Kukral
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Congrats! Looks like another great book. Can't wait to read it.
Marketing the Moon - announcing my new book!
Geek alert(!!) My newest book, Marketing the Moon: The Selling of the Apollo Lunar Program, will release from MIT Press this month. I am mega excited. Here is the Amazon USA listing for the book and here is the Marketing the Moon book companion site. This project is a total departure from my soc...
Except for a few examples of people who write books for one specific reason, I can honestly say that signing a traditional publishing contract is a bad business decision. A decision that will haunt you in a few years when there are no more "big bookstores" and you'll still be earning 17.5% on your digital sales when you could be earning 70% or more if you sold them direct.
Bottom line is. I believe all people who sign "traditional" contracts will be crying out loud about how they made a mistake years from now, and will be regretting the huge amounts of money they could have earned.
Just go over to Konrath's blog and read him for the other side of your argument. He's hard to argue with.
The self-publishing paradox; or, why I love my editor
In 2007 on this blog, I answered the question, "Why don't you self-publish?" When I wrote that, e-publishing was barely a twinkle in its daddy's eyes. Now self-publishing is much easier and less expensive, and has become far more widespread. Recently on twitter, I retweeted an indie bookseller, ...
Yeah, this is super smart. The guys over at Bookbrewer.com are partnering up with HuffingtonPost to do some similar stuff. I agree this is a smart way to publish. If I was a journalist I'd pick huge topics and write micro books or manifestos just like this and publish them via Amazon and split the rev with my media partner and make a ton of money!
Newsjacking via a real time Kindle book
Here's a new book you can get on your Kindle: Linsanity: The Improbable Rise of Jeremy Lin What?! Jeremy Lin has been the hottest sports story for less than two weeks and there's already books about him? Welcome to the new world of Newsjacking via Kindle. This book is by Alan Goldsher and accor...
Yes indeed! It takes courage to realize that you can live the type of life you want to live. Once you set yourself free by summoning that courage, you're on your way. Great thoughts David.
Courage
Welcome to 2012. What kind of year will it be for you? Do you have the courage to make it a great year? (It's up to you.) You need courage to start a blog or video channel or Google+ to share your passion with the world. The passion is easy because you already have it. And the good news is th...
Amazon is the new WalMart with Jeff Bezos channeling Sam Walton with these moves :)
Time will tell if this makes sense for authors and I believe that it will be beneficial to some, but not most. Remember though, it's optional for everyone.
One thing is for sure with all this. Amazon means business.
http://www.nopublisherneeded.com/amazon-is-the-new-wal-mart/
Amazon KDP Select – Pros and Cons
Amazon has just announced a new program for Kindle authors called KDP Select, apparently designed to encourage authors and publishers to enroll their ebooks in Amazon's lending library and to limit competition. Here's the pitch from Amazon: "When you make your book exclusive to Kindle for at le...
I think your argument makes sense in the old legacy model of publishing where you have a publisher and they were pitching to book buyers. But that's pretty much gone. Sure, it happens for a few top sellers, but we all know the truth, and that is that bookstores pick the books that they know are going to sell, regardless of the "influence" a publisher has with them.
Why the rush? Because we can. I get that as a PR person you need lead time. But the truth is that most authors who self-publish won't be able to afford a big PR campaign. They're doing it themselves through social media. So for those people, yes, why not rush it out.
For the select few who can hire you... it makes sense to slow it down, I suppose.
No Hurry to Publish
In today's guest post Marika Flatt, founder of PR by the Book, shares her wisdom about choosing your pub date and planning ahead for publicity. This blog post is for all you authors out there who are self-publishing, now or in the future! Let’s start with the big picture. There is a reason wh...
Already halfway through and it's really good David. Will finish it today on my flight. Congrats on another great piece of content.
Newsjacking!
Today my newest book is released. Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage The traditional PR model -- sticking closely to a preset script and campaign timeline -- no longer works the way it used to. Public discourse now moves so fast ...
Hey Jason,
I don't see it as a limit. That's what gatekeepers did. This is opportunity. Whether people choose to compete is up to them, but they certainly only have themselves to blame for not giving it a go. The tools and technology are cheaper than ever, and easier to use, so there really is no excuse.
Still, you're right, some people just won't want to put in the work to compete. That's great news for those of us who will.
The transformation of books
What is a book? Seems like a silly question, doesn’t it? Everyone knows what a book is. Or do they? Books used to be made out of dead trees. Lots of paper and ink. Then we had audiobooks. Ebooks became quite popular first as PDF style documents and later via readers like Amazon Kindle, B&N Nook,...
Absolutely David, and I couldn't be happier about it. Forget the "traditional" vs. self-publishing argument... what we should really be concentrating on is what you said: What are "books" becoming?
It can only be a good thing, this change. I've been working hard to stay at the front of this new paradigm now that I'm unleashed from my "big six" contract.
I wonder though, how prolific authors such as yourself will be able to really make moves forward while still fighting the unchanging world of legacy publishing? It doesn't appear to me they're willing to adopt at all?
The transformation of books
What is a book? Seems like a silly question, doesn’t it? Everyone knows what a book is. Or do they? Books used to be made out of dead trees. Lots of paper and ink. Then we had audiobooks. Ebooks became quite popular first as PDF style documents and later via readers like Amazon Kindle, B&N Nook,...
Just saw the website. I didn't realize that was the official site. Still though, it's hard to impress upon the crowd to follow the lead. But if they could your ideas would work great.
Marketing & PR advice to Occupy Wall Street protesters
I've been following the Occupy Wall Street movement with interest. What started as a small group has grown remarkably quickly and protest elements are popping up all over the world. As this is a marketing strategy blog, I am not commenting on the political aspects of the movement. Rather, I'd lik...
You're dead on. But how do you really organize/control a message when there's no control point? I used to be a brand manager and what you're describing is what I did, but for Occupy Wall Street, I don't see a point person/group. Which is actually the reason why it's spreading, because it's organic.
My other point is that I'm sure you agree with... everyone needs to learn how to be a marketer, but the majority aren't, and plenty don't want to be.
Would be fun to lead the marketing for an organization like this though wouldn't it? Hard to reign them in though.
Marketing & PR advice to Occupy Wall Street protesters
I've been following the Occupy Wall Street movement with interest. What started as a small group has grown remarkably quickly and protest elements are popping up all over the world. As this is a marketing strategy blog, I am not commenting on the political aspects of the movement. Rather, I'd lik...
You mean you didn't just get all those followers by clicking an easy button David? lol. You should have just bought one of those info products that could have done all this for you overnight with the click of a button. :)
The secret to getting 50,000 followers on Twitter
The secret is that there is no secret. You need to do 5,000 things and each thing you do, on average, needs to gain you ten new followers. (Unless you are already famous like Howard Stern who got 200,000 followers within a few weeks after he jumped on Twitter). I started my @dmscott Twitter fe...
Jimmy Five Bucks is my mob name now!
Nobody Beats the Rep!
How’d you like a million dollar idea for just $5? Sound too good to be true? Not if Jim Kukral has anything to say about it. Jimmy Five Bucks (as I call him) reminds me of one of those web scam artists who offer to deposit a large sum of money in your bank account. All you have to do in retur...
I'm totally confused Jim. I have zero problem with criticism, in fact, I believe if you're doing everything right you're doing something wrong!
However, I don't get your point about my review and why it is bad?
"This video is a terrific example of what companies should fear when they think of user generated video content. And this was from a professional reviewing a high profile marketing and selling book."
Really? I disagree. This is EXACTLY what companies should cherish. An honest review with conversation about their products/services.
"Just because we can turn on a webcam, record a talking head and throw it up on YouTube doesn't mean we should."
Again, I disagree. We should, and we should be sooooo glad that our customers have this power now. As businesses, I want more of this, not less. Bad, or good.
Or am I missing the point? Your post was unclear. Be happy to discuss it, here, or on the phone, or skype, or however you wish to.
Jim Kukral
Risk of User-Generated Video Content
I'm really interested in John Jantsch's new book The Referral Engine. But I'm not sure I'll be reading it. I have a full reading list and limited time. I primarily read material referred to me from a trusted source. It's a new book, so I'm waiting for reviews to emerge. That's why today I jumped ...
I saw David's tweet and based on his reputation I immediately clicked and paid for the promotion. It was only until an hour later that I heard from David that it wasn't possibly legit. I requested my money back from them and got it within an hour.
No harm, no foul... Look, it's no big deal. I would have done the same thing David did, and probably have.
The world moves fast. Information the fastest. It's ultimately on the consumer to decide what's legit and what isn't nowadays. I blame myself, not David, for following through without doing my diligence.
Again, no big deal really. Tess, I get what you wanted to do, but sometimes you need to have a bit more of a plan and explanation in place to make something work.
You cannot take back a tweet
I sent a tweet this morning as a result of a pitch that I received though email from Mktgbuzz. The pitch offered 50% off a PRWeb press release for the first 500 people who filled out a form. Very soon after I sent the tweet, PRWeb tweeted saying that the organization making the offer was not a PR...
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Feb 19, 2010
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