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Nathan Labenz
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Vince - I agree with a number of your points here. In my expansion on this post on, I wrote: "I didn’t have space to discuss which sorts of brands are more or less threatened by reviews sites, but it’s worth pointing out that consumer product brands like Coca-Cola, Gillette, and Doritos are safe. Online review sites don’t make sense for such items, as everybody already knows the taste of Coca-Cola. Franchise brands like hotel chains and national insurance agent networks (think Farmers, State Farm, Allstate) - will face the biggest challenges as consumers gain access to location- and employee-level reviews."
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Thanks Ben. I agree that Mariott is a somewhat better example given that they are more often booked in advance, but in the mobile era even people driving along the highway might say "2-stars? We can keep driving a little longer..."
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Sep 22, 2011