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Launchrelease
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You knocked it out of the park on this, Clyde! It's one of the most useful articles a DIY artist can read to wrap his/her head around what needs their attention right now. You addressed the number one problem for every indie artist: focus Awesome.
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Glad you liked it Ari, We post a new music Kickstarter project analysis every day at http://launchandrelease.com/ Head on over and sign up for our email list to raise $500 to $5k more money just by studying the right band Kickstarters. Ari, it would be fun to profile your Kickstarter project since your article provides a lot of context. I may email you next week with a few questions. Levi
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Clyde, I just wanted to thank you again for this post. I think Kickstarter (and all crowdfunding) for bands is just the beginning of the conversation. I think it provides a frame for a much larger conversation about the tactics and best practices for releasing new music, fan gathering campaigns, and the importance of email marketing and fan engagement. Once Ian and I finish our initial 100 Band Kickstarters to Learn From, I can't wait to get into specific case studies for how bands have gotten more email addresses, sold more music and merch, raised their booking revenue and other successes that will keep them making music. I don't know about you, but I'm tired of hearing the same "how to use Facebook for your band" crap. I want actual tactics and case studies that give specific ideas that any band can emulate or re-interpret to get similar results. That's the essence of the direction for Launch and Release. Cheers! Levi
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Launchrelease is now following The Typepad Team
Nov 9, 2012