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Launchcopywriting
Australia
Owner of LaunchTellSell.com - Guru Free Internet Marketing
Interests: Online marketing, product launch strategy, sales automation, copywriting, dragon boat racing, chilling at the beach
Recent Activity
How to Get More Attention
Oh thereâs lots of tips in this area and I could go on for hours, but lets get to four of the really important ones: The 'So What' Test 1. This is a great tip from legendary copywriter, John Carlton. Every statement must pass the âSo whatâ test. If the... Continue reading
Posted Jul 23, 2012 at Launchcopywriting's blog
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The Online Advantage - Part 1: What Makes Some Landing Pages Winners?
What is there about some landing pages the makes them so much more effective than others? A landing page may have perfect diction, tick all the style and presentation boxes with a high conversion rates; it may use every technique available to grab the reader's attention and arouse their interest;... Continue reading
Posted Jul 12, 2012 at Launchcopywriting's blog
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The Online Advantage - Part 1: What Makes Some Landing Pages Winners?
What is there about some landing pages the makes them so much more effective than others? A landing page may have perfect diction, tick all the style and presentation boxes with a high conversion rates; it may use every technique available to grab the reader's attention and arouse their interest;... Continue reading
Posted Jul 12, 2012 at Launchcopywriting's blog
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Why a Satisfaction Guarantee Has No Place in Online Marketing
I guarantee there will be a guarantee! Every marketing and copywriting training course will tell you that you design guarantees to remove any lingering pre-purchase remorse or any fears that they are just about to buy a dead duck. The one guarantee I cannot get my head around as a... Continue reading
Posted Jul 6, 2012 at Launchcopywriting's blog
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Why a Satisfaction Guarantee Has No Place in Online Marketing
I guarantee there will be a guarantee! Every marketing and copywriting training course will tell you that you design guarantees to remove any lingering pre-purchase remorse or any fears that they are just about to buy a dead duck. The one guarantee I cannot get my head around as a... Continue reading
Posted Jul 6, 2012 at Launchcopywriting's blog
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Launch Copywriting Unleashes New Mobile Enabled Website to Celebrate First Birthday
Launch Copywriting has celebrated its first year of operations with the launch of a new website. The new look site was designed in conjunction with conjunction with US self-proclaimed âweb junkiesâ Jeff Sarris and Dave Latulippe from US web design agency Spyr Media. The rollout of the new site was... Continue reading
Posted Jul 1, 2012 at Launchcopywriting's blog
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Launch Copywriting Unleashes New Mobile Enabled Website to Celebrate First Birthday
Launch Copywriting has celebrated its first year of operations with the launch of a new website. The new look site was designed in conjunction with conjunction with US self-proclaimed âweb junkiesâ Jeff Sarris and Dave Latulippe from US web design agency Spyr Media. The rollout of the new site was... Continue reading
Posted Jul 1, 2012 at Launchcopywriting's blog
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Dick Francis - Crime writer or savvy copywriter?
âI had told the drivers never on any account to pick up a hitchhiker but of course one day they did, and by the time they reached my house he was deadâ Ohh yes, Dick was indeed a very clever dick⦠How in the hell does Dick fit into the... Continue reading
Posted Jun 7, 2012 at Launchcopywriting's blog
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Who in the Hell Needs a Copywriter?
If youâve survived in business long enough to have the time to read blogs, then you are among the fortunate few that do manage to survive. I was reading some awe and doom blog that quoted a 4% success rate at the ten year mark for businesses opening the doors.... Continue reading
Posted Jun 4, 2012 at Launchcopywriting's blog
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Who in the Hell Needs a Copywriter?
If youâve survived in business long enough to have the time to read blogs, then you are among the fortunate few that do manage to survive. I was reading some awe and doom blog that quoted a 4% success rate at the ten year mark for businesses opening the doors.... Continue reading
Posted Jun 4, 2012 at Launchcopywriting's blog
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How to Throw a Knife With No Spin or Thorn-Style: Combat Knife Throwing with Ralph Thorn
http://www.youtube.com/watch?v=ji1nBmcKuoo The motto of Ralph Thorn's school of combat knife throwing is "Any Knife, Any Angle, Any Position, No Games, No Gimmicks, No Limits." In this groundbreaking video production from Paladin Press, he proves it, teaching you a truly combative style of weapons throwing that isn't based on figuring out... Continue reading
Posted May 25, 2012 at Launchcopywriting's blog
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How To Throw Knives
From cowboys and Indians to terrorists and special operators, one of Hollywood's most enduring tropes is a skillfully thrown knife. The TV actors always make it look easy, but if you have ever tried to actually throw a knife and make it stick into a target, you know that the... Continue reading
Posted May 25, 2012 at Launchcopywriting's blog
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Mobile Copywriting and how to reach out to 50% of your market on smart phones
Our recent redesign of Launch Copywriting served a couple of different purposes of which rolling out a Wordpress design that was responsive to the smaller screen resolution of mobile devices was one. The other reason was because I am a raving fan of WP and constantly tinker with all the... Continue reading
Posted May 18, 2012 at Launchcopywriting's blog
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Mobile Copywriting and how reaching out to 50% of your market now on smart phones
Our recent redesign of Launch Copywriting served a couple of different purposes of which rolling out a Wordpress design that was responsive to the smaller screen resolution of mobile devices was one. The other reason was because I am a raving fan of WP and constantly tinker with all the... Continue reading
Posted May 18, 2012 at Launchcopywriting's blog
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Mobile Copywriting and how reaching out to 50% of your market now on smart phones
Our recent redesign of Launch Copywriting served a couple of different purposes of which rolling out a Wordpress design that was responsive to the smaller screen resolution of mobile devices was one. The other reason was because I am a raving fan of WP and constantly tinker with all the... Continue reading
Posted May 18, 2012 at Launchcopywriting's blog
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How To Avoid Sounding Like a Butthead and Losing the Sale
We have a special treat this week with a guest post from legendary freelance copywriter and marketing consultant Bob Bly. Bob is one of the world's leading direct response copywriters and writes sales letters, direct mail packages, ads, e-mail marketing campaigns, brochures, articles, press releases, white papers, Web sites, newsletters,... Continue reading
Posted May 12, 2012 at Launchcopywriting's blog
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How To Avoid Sounding Like a Butthead and Losing the Sale
We have a special treat this week with a guest post from legendary freelance copywriter and marketing consultant Bob Bly. Bob is one of the world's leading direct response copywriters and writes sales letters, direct mail packages, ads, e-mail marketing campaigns, brochures, articles, press releases, white papers, Web sites, newsletters,... Continue reading
Posted May 12, 2012 at Launchcopywriting's blog
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The Great Copywriting Rate Debate
Authors Note: this is a long way to share my copywriting rates. It's a behind the scenes view of copywriting rates. I know you're busy and if you just want a straight answer now, just click here and we'll have a chat about your copywriting requirements offline. Copywriting Fees The... Continue reading
Posted May 12, 2012 at Launchcopywriting's blog
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If You Think That Traffic Is The Key To Succeeding...
If You Think That Traffic Is The Key To Succeeding Online, You're Half Right! It's what happens after they arrive that will either make you rich or send you back to your 9-5 job. Copywriting is the missing piece in the puzzle that stands between success and failure when marketing... Continue reading
Posted May 12, 2012 at Launchcopywriting's blog
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Zen and The Art of Copywriting - Crafting Headlines That Sell More
Take a seat and get comfortable for todayâs copywriting subject â Zen and the Art of Copywriting. While this may not be a session that will provide an outer body experience for you, it is a session that will add an extra level to your copywriting by getting out of... Continue reading
Posted Mar 8, 2012 at Launchcopywriting's blog
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Your Secret Marketing Weapon
The more you give away at the start of your sales and marketing system, the more people are willing to pay for your services â itâs true. Recent research has revealed that 80% of the top 100 sites in the .com domain start their sales and marketing process with FREE.... Continue reading
Posted Mar 3, 2012 at Launchcopywriting's blog
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Bad News for Copywriting Template Solutions
Gather 'round, I have a copywriting and marketing story to tell you...... The Copywriting King One of the world's greatest copywriters, Gary Bencivenga once said that advertising was 'salesmanship multiplied'. Gary cut his teeth on Madison Avenue doing some of the largest advertising campaigns ever and really knew his stuff.... Continue reading
Posted Mar 1, 2012 at Launchcopywriting's blog
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Copywriting Power Words
What are the most powerful words in copywriting? I was digging out some old copywriting notes the other day and came across a Yale University study that identified a collection of power words that have the power to trigger an emotional response. Here's the Top 10 List of the âMost... Continue reading
Posted Feb 29, 2012 at Launchcopywriting's blog
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Houdini Copywriting
Copywriting isnât magic. There is no element of the black art about around successful direct response copywriting. In its best and highest form it is plain talk, sane talk...selling talk. Copywriting results are a combination of the product being offered to the targeted market, and the ability of the copy... Continue reading
Posted Feb 26, 2012 at Launchcopywriting's blog
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2 Little Words That Work Marketing Magic
In his classic best-seller, How To Win Friends And Influence People, Dale Carnegie's second chapter is entitled The Big Secret of Dealing With People. The secret is summed up in this principle: Give honest and sincere appreciation. Carnegie said there is only one way to get anybody to do anything... Continue reading
Posted Feb 24, 2012 at Launchcopywriting's blog
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