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laurenceblume
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I did this slot on BBC1's prime time evening magazine The One Show last week, talking about the language of advertising to polymath Gyles Brandreth. Nothing too profound: but fun! Continue reading
Posted Mar 17, 2013 at All Copywriters Now
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I have a client who are a dental laboratory. That means they make the crowns and bridges that dentists fit. A few months ago they asked me if I'd write their entry submission to the first ever staging of an... Continue reading
Posted Jan 27, 2013 at All Copywriters Now
Hootsuite's great. (Though my social media colleague tells me she thinks it's not as great as I think it is... and she knows more than I do.) They made this to help people who don't understand to see how social... Continue reading
Posted Jan 21, 2013 at All Copywriters Now
Always good to see nonsense myth debunked. The writer's conclusion is simply common sense though borne out here by some statistics: people respond to a call to action when you've given them a compelling reason to do so. Why The... Continue reading
Posted Dec 30, 2012 at All Copywriters Now
How many ways would there have been to do this message that would have made it unwatchable or, if you watched it, unmemorable. Great work, Aussie people. Continue reading
Posted Nov 23, 2012 at All Copywriters Now
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It's about 30 years since my then boss first showed me this flawless piece of copywriting. It's now 92 years old, written for the BBD&O ad agency in New york as a house ad, by a man named F R... Continue reading
Posted Nov 3, 2012 at All Copywriters Now
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My friend, former co-art student, first art director, ex flatmate and chap who was kind enough to invite me to be Best Man at his wedding, Lindsey Redding, died today. He had lived in New Zealand with his wife Jo... Continue reading
Posted Oct 31, 2012 at All Copywriters Now
The fixture list is a beguiling mire. Here we are, only three games into the season, and QPR are back at City for the fixture that ended last season and brought City the title. Ben is back from his holiday and so we sat down with renewed complicity to see... Continue reading
Posted Sep 1, 2012 at Fifty Quid on City
Ben is on vacation. I am alone with my new chum Paddy Power and must make all of the calls myself. After last week's poor showing, our pot stands at £84, and I have decided to limit my stake on today's game at Liverpool to a humble fiver. Now. Liverpool... Continue reading
Posted Aug 26, 2012 at Fifty Quid on City
Well here we go then. The Premiership season kicks off today, and City begin tomorrow, with a home game against newly promoted Southampton. Few people expect much from Southampton this season, and the club will probably see Premiership survival as a real achievement. But the first day of the season... Continue reading
Posted Aug 18, 2012 at Fifty Quid on City
Fifty quid in our account. Twenty-five of mine: twenty five of Ben's. A new season ahead. So what to start on? We've decided not to bet more than 10% of our pot on any one game, so that means we have a fiver to play with today. PaddyPower, our bookmaker... Continue reading
Posted Aug 12, 2012 at Fifty Quid on City
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This scrap of paper is a soft, brown, recycled napkin from Pret A Manger. Look what's printed on it. "This napkin is made from 100% recycled stock (Pret's environmental department is militant, we're making headway)." But then comes the good... Continue reading
Posted Feb 27, 2011 at All Copywriters Now
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The end of innocence is upon us. If you're an entrepreneur or small business owner who has until now enjoyed the unregulated largesse of the online environment lending a little extra something to your marketing this is, I have to... Continue reading
Posted Feb 27, 2011 at All Copywriters Now
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How can three words be so wrong? From the point of view of the landlord... yes.. he thinks... "My property is empty... new tenants required." From the point of view of the letting agent (who presumably ordered the board), he... Continue reading
Posted Nov 7, 2010 at All Copywriters Now
This same request, and its solution, come up time after time from clients. Thus, simple as it is, I figure there have to be people for whom it would be of value to see it set down in type. A... Continue reading
Posted May 21, 2010 at All Copywriters Now
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We all work differently. Your mind and method may be in stark contrast to mine. However, I've just sent this list over to a friend who has recently set up her own business and had mailed to ask what tools... Continue reading
Posted May 21, 2010 at All Copywriters Now
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Mar 15, 2010
This was in my inbox this morning: "I need to register/copywrite a name so that I am the sole user of the name without having to get permission or make a payment to anyone to use it. Can you advise... Continue reading
Posted Feb 19, 2010 at All Copywriters Now
You've probably seen it. Then again, maybe you haven't. But this is what happens when you have bought the most expensive piece of TV airtime in history (Half time in the Superbowl), and yet the client and the agency and... Continue reading
Posted Feb 16, 2010 at All Copywriters Now
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I've been reclassifying the section of my website that shows which clients I've worked with in the past, and in which sectors they work. Since we first configured the admin system for the site about five years ago, there has... Continue reading
Posted Dec 27, 2009 at All Copywriters Now
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There I was, just a few weeks ago, lamenting Aviva's decision to ditch their Norwich Union brand in favour of, well Aviva. And now here I am again, unintentionally but unavoidably, using their advertising to make a point. They have... Continue reading
Posted Oct 19, 2009 at All Copywriters Now