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Lauren Vargas
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You warm my heart talking about Grunig! ;) Thank you for the shout out. There is so much more to engagement than turning up the volume.
Lauren Vargas
Community Manager at Radian6
@VargasL
Commented Jan 5, 2010 on Measuring Engagement is just another term for Measuring Relationships at Katie Delahaye Paine's Measurement Blog
Measuring Engagement is just another term for Measuring Relationships
I was asked over the weekend to comment on Jason Fall's post on measuring engagement and it got me thinking. The reason that engagement is so important to today's marketers, and why everyone, is trying to figure out how to measure it, is that engagement is essentially the first step in building...
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Jan 4, 2010
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