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Are you being facetious about not understanding the subscription being cheaper with a print adjunct? Your eyeballs on print ads are worth a lot more to advertisers still than they are on digital ads. So much so that they're willing to subsidize the cost of your subscription if you boost their print eyeball numbers. It's an irritating reminder that we're stuck between business models, but it's perfectly logical for this point in time.
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May 17, 2010