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Well done! We are not all created equal, as you eloquently point out. As a brand consultant who works with corporations and executives (personal branding) I run into the hammer situation a lot. Often, though, it's the company who only sees the nails, and it's my job to open them to larger possibilities. They may think they need a new logo, but what they need is internal brand alignment, for instance. Thank you for bringing this important issue to light!
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Mar 29, 2011