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Lee Willis
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Regarding point 7 - "Link to your own content". Google et al. take quite a bit of notice of what keywords are used when people link to your page. The key benefit of internal linking is that it gives you an extra opportunity to associate keywords with your article. So, in a future post you might link to this article by writing: "I wrote a great article about how to [optimize your SEO]" where the phrase "optimize your seo" is the link. This allows Google to understand that as well as the keywords and phrases you've used in the original post, the article has something to do with the phrase "optimize your SEO" as well. This will help your post rank for those terms as well even though you only used "optimisation" once in the actual post. The biggest mistake people make would be to write: "I wrote a great article about how to optimize your SEO [here]" So the link doesn't include any additional keywords, and hence doesn't add any extra depth to the list of searches you might be returned for. Linking to the article with it's original title is another common practice e.g. "You should check out my article [12 quick and easy SEO tips for Mummy bloggers]" This is better, but it's a missed opportunity in most cases to add more keyword value. Of course, having a different site link to you with a great keyword phrase is still more powerful - but internal linking is a great opportunity to help the search engines understand what keywords/phrases are relevant to your post. Some further good resources are: http://yoast.com/articles/wordpress-seo/ [Heavily wordpress focussed, but the advice is all relevant] http://www.youtube.com/user/GoogleWebmasterHelp [Google-focussed, but again the principles will apply to most search engines]
If you enjoyed Freakonomics then you should also read The Undercover Economist. It's in a very similar vein, but is (In my opinion!) much better written, more engaging, and more inspiring.