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This is a very interesting post. If different websites were designed for each model of content curation, online searches would be faster and more relevant!! I wonder if Google will be the company to develop one or all of the models of content curation!
Commented Apr 3, 2011 on The 5 Models Of Content Curation at Influential Marketing Blog
The 5 Models Of Content Curation
Curation has always been an underrated form of creation. The Getty Center in Los Angeles is one of the most frequently visited museums in America - and started as a private art collection from one man (J. Paul Getty) who had a passion for art. Aside from a few well known examples like this on...
This is a very interesting post. I am a strategic communications major and in most of my marketing classes we learn the importance of targeting to specific demographics. I can definitely see how this type of targeting is outdated, especially now in the era of social media. As social media continues to popularize, I agree there will be a decrease in demographic targeting, and an increase in behavioral targeting.
Commented Mar 29, 2011 on CBS Wants To Kill Demographics, Marketers Should Help at Influential Marketing Blog
CBS Wants To Kill Demographics, Marketers Should Help
"There is no link, none, between the age of the specified demographic delivery of the campaign and the sales generated by that campaign." You would expect a conclusion like that to come at a consumer rights type of event. Perhaps even at a social media event with marketers who are fighting ...
I really enjoyed this post, especially the "Be Consistent, not paranoid" paragraph. It is always interesting to see what different logo google comes up with on those special occasions!
Commented Mar 23, 2011 on 5 Branding Secrets You Can Learn From Google at Influential Marketing Blog
5 Branding Secrets You Can Learn From Google
If you asked any designer, they would probably list Google's logo among the ugliest of any brand. In a world where it is en vogue to change logos and corporate positioning each time a new CMO starts his or her tenure - Google has not only held on to their ugly logo, but also made it into one o...
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