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LeveragePoint
Cambridge, MA
LeveragePoint helps companies understand, communicate and claim the value they provide their customers.
Interests: marketing, communication, marketing strategy, rdf, segmentation, sales, semantic web, collaboration, eve, measurement, owl, analytics, pricing, economic value estimation, value communicagtion, value footprint, buying process, customer portrait, benefit ladder, media planning, sales strategy, rdfa
Recent Activity
Getting Business Results With Value-Based Pricing & Value-Based Selling: Two Important New Books
Posted Jun 25, 2012 at LeveragePoint Value Management Blog
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From White Flag to the Pricing Power Zone - A New Paper by Andreas Hinterhuber & Stephan Liozu
Posted Jun 20, 2012 at LeveragePoint Value Management Blog
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How do you currently answer the two most pressing questions from customers?
Posted Jun 14, 2012 at LeveragePoint Value Management Blog
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How does pricing excellence benefit buyers (and not just sellers)?
Is it true that pricing excellence only benefits the buyer? A discussion on the Professional Pricing Society's LinkedIn Group uncovers how pricing excellence benefits buyers and sellers. Continue reading
Posted May 29, 2012 at LeveragePoint Value Management Blog
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Five Questions to Ask When Investing in Pricing Software
Posted May 24, 2012 at LeveragePoint Value Management Blog
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Ask the Expert With Dr. Tom Nagle - Two Questions from a Specialty Chemicals Company
Dr. Tom Nagle Strategy and Tactics of Pricing, answers two questions from a specialty chemicals manufacturer. Some of our customers require a price quotes before they will have any discussions with us where we can introduce a conversation on differential value. How can we benefit from a value conversation when this is the case? Some of our customers are very secretive and will not tell us what product our own product will be used in so we cannot talk to them about differentiated value. Is there anyway to have a value conversation in this case? Continue reading
Posted May 21, 2012 at LeveragePoint Value Management Blog
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Change - Value - Cloud Were Key Themes at the Professional Pricing Society's Chicago Annual Spring Conference
Posted May 17, 2012 at LeveragePoint Value Management Blog
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Pricing Myths: Alive and Kicking!
Ten of the latest and most pernicious pricing myths representing the voice of some pricing professionals. Based on discussions on the Professional Pricing Society's LinkedIn group. As summarized by Ardex Americas CEO Stephan Liozu. Continue reading
Posted May 14, 2012 at LeveragePoint Value Management Blog
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Ask the Expert, Follow-Up on April Webinar, Part II - Pricing Negotiation
In our April webinar, Jim Geisman, Founder and Principal of Software Pricing Partners, talked with us about how the nuances of complex sales negotiations and ideas that can save you valuable time, money and aggravation. This is part two in a two-part series in which we review some of the questions which came from the audience. In the first installment, we focused on the general negotiation tips. Now, Jim addresses questions related to the negotiation of price. Continue reading
Posted May 9, 2012 at LeveragePoint Value Management Blog
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Value is the most powerful pricing optimization lever!
Posted May 7, 2012 at LeveragePoint Value Management Blog
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Ask the Expert, Follow-Up on April Webinar, Part I
In our April webinar, Jim Geisman, Founder and Principal of Software Pricing Partners, talked with us about how the nuances of complex sales negotiations and ideas that can save you valuable time, money and aggravation. Click here to watch the... Continue reading
Posted May 1, 2012 at LeveragePoint Value Management Blog
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Managing Complexity in Value and Pricing Management
Posted Apr 18, 2012 at LeveragePoint Value Management Blog
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Selling Value in B2B
Posted Apr 11, 2012 at LeveragePoint Value Management Blog
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Ask the Expert, Follow-Up on March Webinar, Part II
Stephan Liozu, CEO of Ardex Americas, talks about how his mid-sized manufacturing company measures the success of his pricing strategy to stay ahead of the competition and maintain a high return on investment. Continue reading
Posted Apr 9, 2012 at LeveragePoint Value Management Blog
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Ask the Expert, Follow-Up on March Webinar, Part I
Posted Apr 2, 2012 at LeveragePoint Value Management Blog
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Closing the gap between marketing collateral and sales effectiveness for B2B marketers.
Posted Mar 21, 2012 at LeveragePoint Value Management Blog
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Ask the Expert, Follow-Up on Feb Webinar
Posted Mar 15, 2012 at LeveragePoint Value Management Blog
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Upcoming Webinar March 20 with Ardex Americas CEO Stephan Liozu
Posted Mar 8, 2012 at LeveragePoint Value Management Blog
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Ask the Expert, March 2012
In January, George Cressman joined us to deliver an excellent webinar on The Right Path to Pricing Maturity. Click here to watch the recording or download a copy of his slide deck. At the end of his remarks, we received... Continue reading
Posted Mar 2, 2012 at LeveragePoint Value Management Blog
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Ask the Expert, February 2012
Posted Feb 16, 2012 at LeveragePoint Value Management Blog
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Surviving the Recession to Perish in the Recovery
Posted Feb 13, 2012 at LeveragePoint Value Management Blog
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Are you capturing a fair price for the value you deliver?
Posted Feb 8, 2012 at LeveragePoint Value Management Blog
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Webinar - The Right Path to Pricing Maturity with George Cressman
Posted Feb 5, 2012 at LeveragePoint Value Management Blog
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Pricing Skills Today & Tomorrow
Posted Jan 31, 2012 at LeveragePoint Value Management Blog
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LeveragePoint Here and There in the Year of the Dragon
Posted Jan 25, 2012 at LeveragePoint Value Management Blog
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