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Craig Regan

Sydney, Australia

A strategic PR and communications agency

Recent Activity

Now local government is telling you what to eat

Australian local government is fascinating to watch. Touted as truly representative of community sentiment, it’s actually the least accountable form of government. You’ll know this is an irrefutable fact if you’ve ever lodged a complaint. Don’t get me started on its ability to be petty when it comes to controlling what people want to do with their own property. Continue reading

Posted Jul 23, 2012 at Talking Point

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Crisis Sourcing is the way to channel your inner zombie

Crowd Sourcing on the Internet is so hot right now. In simple terms, it means outsourcing a job to a group of people, raising financial backing or tracking an event or cause. Continue reading

Posted May 16, 2012 at Talking Point

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The Dictator and why he doesn't care what you think

There’s a saying in some PR circles that there’s no such thing as bad publicity and, putting it bluntly, most of the time it’s a crock. That came to mind today when the Wall Street Journal asked if promotion of Sacha Baron Cohen’s movie “The Dictator” is savvy or just plain annoying. Continue reading

Posted May 10, 2012 at Talking Point

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What's not to like? Why Facebook will never have a Dislike button

Pondering the Federal Budget? Concerned about the prospects for peace in the Middle East or simply pondering the existence of a god? Worry no more. The single most important issue in the world today is Facebook’s lack of a Dislike button. Continue reading

Posted May 8, 2012 at Talking Point

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Break out the popcorn: Your movie choice (supposedly) reveals who you are

You are watch you watch, apparently. The New York Times carries “news” (termed applied loosely) about market research claiming your choice of movie reveals your personality. Continue reading

Posted May 3, 2012 at Talking Point

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Newsjacking and why pimping someone else's ride isn't as easy as it seems

“Newsjacking” is a colourful American PR term that means hijacking a breaking news story and inserting your own angle. In the Australian context, many try and few succeed and here are the reasons. Continue reading

Posted May 1, 2012 at Talking Point

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Twitter slip for Slipper Pete

It’s a small faux pas in the scheme of his broader troubles but Federal Speaker Peter Slipper looks to have taken a bait on Twitter. Continue reading

Posted Apr 29, 2012 at Talking Point

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Why Puerto Rico's good news idea is doomed

In a variation on the “build it and they will come” theme, a radio station in Puerto Rico wants to turn around the island’s rampant murder rate by not reporting bad news.Starting next Tuesday, the program "Noticias OK," will only report good news as a way to minimise violence on the streets. Continue reading

Posted Apr 26, 2012 at Talking Point

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Love me, love my vending machine

In advertising they’re called Lovemarks and they’re defined as brands that consumers adore “beyond reason”. The theory is based on twin drivers of love and respect and goes like this… Continue reading

Posted Apr 18, 2012 at Talking Point

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With augmented reality, there's a whole lotta Shakur going on

Yo - listen up: Dead American rap stars may soon be coming to a stage near you. One of the biggest hits/creepiest moments last weekend at Coachella, the world’s biggest music festival, was an appearance by Tupac Shakur who joined recent Australian visitor Snoop Dogg on "Come With Me”, "Hail Mary" and "Gangsta Party." Continue reading

Posted Apr 17, 2012 at Talking Point

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Why the Olympic social media police won't come knocking

Lawmakers often overlook the unintended consequences of their actions. Take the London Olympics for example, where the self-declared “first social media Games”could turn decidedly anti-social. Continue reading

Posted Apr 17, 2012 at Talking Point

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Tatts not such great research

PR people and journalists love research and polls. From France comes this academic study that finds people with tattoos and piercings drink more alcohol than most. Continue reading

Posted Apr 16, 2012 at Talking Point

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What's a hipster worth? About $33, it seems

The Urban Dictionary defines “hipsters” as “a subculture of men and women typically in their 20's and 30's that value independent thinking, counter-culture, progressive politics, an appreciation of art and indie-rock, creativity, intelligence, and witty banter”. Continue reading

Posted Apr 15, 2012 at Talking Point

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Why live chat when you can go social and vent? A customer service tale

From the UK comes the revelation that 93 percent of businesses aren’t using online live chat to serve their customers. According to a media release, live chat is a tool to “help avoid call centre misunderstandings that arise from unintelligible accents”. Continue reading

Posted Apr 4, 2012 at Talking Point

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Online sole mates in six-inch stilettos

online, media, pr, retailing, social, media, marketing Continue reading

Posted Apr 3, 2012 at Talking Point

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Kevin Sheedy shines as Eddie McGuire fades to grey

You can tell a lot about a sporting club from the way it markets itself for new members. Take the Magpies of the AFL, Collingwood Football Club, 120 years old this year. Continue reading

Posted Mar 22, 2012 at Talking Point

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The Shire: No smoke without ire

What’s inducing that queasy feeling? The revelation that Network TEN is making a reality TV show called “The Shire” or the sneering comments from latte-sipping journalists who couldn’t find their way out of Sydney’s inner-west with a seeing-eye dog and a GPS? Continue reading

Posted Mar 20, 2012 at Talking Point

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Brisbane floods teach a PR lesson

So the final report of the Queensland Floods Commission is out and it recommends three engineers be referred to the state’s Crime and Misconduct Commission. The story’s likely to dominate Queensland news for the next week, especially since there’s a State election in eight days time. Continue reading

Posted Mar 15, 2012 at Talking Point

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Meeting Michael J Fox in the Big Apple

For some, the appeal of visiting the Big Apple is the ritzy restaurants, shows on Broadway or a peek at the New York skyline from atop the Empire State building. But when it comes down to it, your age and personal interests are clearly the deciding factors. Continue reading

Posted Mar 15, 2012 at Talking Point

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Questioning Kony doesn't make you a baby killer

Unless you’ve been living under Uluru you’d know that a relatively low-profile, not-for-profit called Invisible Children is running a campaign to lift awareness of a murderous Ugandan warlord using YouTube as its main vehicle. Continue reading

Posted Mar 11, 2012 at Talking Point

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Smith finds defence tough when an enquiry comes back to bite

There’s an old saying in political circles: Never have an enquiry unless you know the outcome. It’s rubbish of course, even if that’s the outcome most pollies would want. Continue reading

Posted Mar 7, 2012 at Talking Point

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Another own goal by the sport that never learns

We all have our sporting biases so let’s not pretend otherwise. As hard as it is to be objective when supporting your own team or code, it’s even more difficult to find anything good to say about the people running soccer in Australia. Continue reading

Posted Feb 29, 2012 at Talking Point

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Trust me on this: It's not just Mark Arbib we doubt

It says something about how Australians view their politicians that nobody seems to believe the reasons Assistant Treasurer and Small Business Minister Mark Arbib gave for resigning from Parliament. Continue reading

Posted Feb 28, 2012 at Talking Point

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Barrie told me about Kevin

To rework Channel 9 Melbourne’s famous 6pm News promo of the 1980s (Brian Told Me), it was Barrie who told me about Kevin as leader. Continue reading

Posted Feb 23, 2012 at Talking Point

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Angry Julia loses it for a minute

It’s a blip in the scheme of things but a clear case of Do As I Say, Not Do As I Do. I’m talking about Prime Minister Julia Gillard’s ticking off of a journalist at her media conference this morning. Continue reading

Posted Feb 22, 2012 at Talking Point

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