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Linda Dessau
Barrie, Canada
Linda Dessau is the founder of Content Mastery Guide, specializing in helping business owners to create, find and share the content that will attract their ideal clients.
Recent Activity
How to Find the Permalink of a Social Media Post
Posted Apr 8, 2013 at Content Mastery Guide
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Reader-Focused Blogging: Set an Empty Chair at Your Blog
Posted Mar 24, 2013 at Content Mastery Guide
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Thanks, Cheri! It was a real team effort.
Commented Mar 19, 2013 on Blogging Alternatives for Franchisees at Content Mastery Guide
Blogging Alternatives for Franchisees
I often hear from franchisee businesses who want to blog, but as franchisees they don't have the same options as single location businesses. Franchisors may have strict restrictions on what franchisees can put out there, and for good reason. If an individual franchisee goes "rogue" and does s...
Blogging Alternatives for Franchisees
Posted Mar 18, 2013 at Content Mastery Guide
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Blogging Encourages Longer Website Visits
Posted Mar 12, 2013 at Content Mastery Guide
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How Can My Business Blog Stand Out?
Posted Mar 4, 2013 at Content Mastery Guide
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Thanks for stopping by, Sander.
Commented Feb 19, 2013 on This is More Important Than Blog Post Length at Content Mastery Guide
This is More Important Than Blog Post Length
The most common question I hear about business blogging is, "How long should a blog post be?" A response I've heard from other business blogging experts is, "As long as it takes to get your message across." I agree with that, though I do give people something to aim for by suggesting 500 word...
10 Steps to a Top 10 Blog Post
Posted Feb 12, 2013 at Content Mastery Guide
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Hi Patricia, thanks for stopping by! I agree that blogs do help businesses with their "likability" factor, as you say. I'm glad you found this information useful, and I look forward to hearing about your success with the editorial calendar :)
Best wishes,
Linda
Commented Feb 3, 2013 on Business Blogging for Beginners at Content Mastery Guide
Business Blogging for Beginners
Are you wondering just how to get started with blogging for your business? Here are my suggestions. (You can also click on the embedded links for more information about each topic.) Decide if blogging is a good strategy for YOUR business. Consider these top five benefits of blogging and th...
Hi Stuart,
I wouldn't minimize the importance of your friends, followers and connections - you definitely want them to keep visiting your blog! After all, they're the people who are most likely to share your content with their own networks, which will extend your visibility and hopefully attract new readers for you.
Guest blogging is certainly another way to attract new readers. First I would start by finding the blogs that have a similar audience and purpose to yours, and then build relationships with those bloggers on social media and/or by commenting on their posts.
Good luck!
All the best,
Linda
Commented Feb 2, 2013 on Business Blogging FAQs at Content Mastery Guide
Business Blogging FAQs
Here are my answers to some of the most frequently asked questions about blogging. How do I share other people's content without plagiarizing? How long should my blog posts be? How do I get people to read my blog posts? Will blogging get my website to show up first on Google? How do people m...
Business Blogging FAQs
Posted Feb 2, 2013 at Content Mastery Guide
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Business Blogging for Beginners
Posted Jan 28, 2013 at Content Mastery Guide
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Five Ways to Blogify Existing Content to Attract Your Ideal Customer
Posted Jan 21, 2013 at Content Mastery Guide
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The Etiquette of Reblogging
Posted Jan 13, 2013 at Content Mastery Guide
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If You Start a Business Blog, Keep Posting or Risk Losing Credibility
A blog post and video about why if you're going to start a business blog, be sure you keep posting! Continue reading
Posted Jan 7, 2013 at Content Mastery Guide
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Five-Step Readability Checklist
You’ve got great ideas that people will benefit from. Before you put those great ideas into writing, make sure people will keep reading them! Have you read it out loud? How does it sound? Does it sound like you? Do... Continue reading
Posted Jan 1, 2013 at Content Mastery Guide
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How to leverage your written content: 25 great things you can do with 500 great words
When you pour your heart and soul into writing an article that really hits the mark in providing solid value for your target audience, it's sad to think of it only getting one chance to shine in the world. But... Continue reading
Posted Dec 31, 2012 at Content Mastery Guide
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Hi Jeff! Thanks for stopping by. I haven't had enough experience with Google+ to have an opinion on that yet. Stay tuned, and in the meantime I'll watch for your thoughts on that topic :)
Commented Dec 29, 2012 on How to Turn LinkedIn Activity into Blog Posts at Content Mastery Guide
How to Turn LinkedIn Activity into Blog Posts
The other day I was using Google to search for guidance on a difficult client situation, when I came across Ilise Benun's post on the Creative Freelancer blog, "Mysterious Case of the Disappearing Client." Ilise runs a LinkedIn group called Creative Freelancer Conference, built as an extensio...
How to Turn LinkedIn Activity into Blog Posts
Posted Dec 24, 2012 at Content Mastery Guide
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This is More Important Than Blog Post Length
Posted Dec 17, 2012 at Content Mastery Guide
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Thank you, Carol - I'm glad you liked it!
Commented Dec 11, 2012 on Top 10 Small Business Blogging Mistakes to Avoid in 2013 at Content Mastery Guide
Top 10 Small Business Blogging Mistakes to Avoid in 2013
"When it comes to blogging, what are the 'don'ts'?" That was the first question I heard at a recent blogging presentation to a group of small business owners. (Blogging hint: Questions are a great source of blog post ideas.) I know that if one person asked, others are wondering the same thing...
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