This is Linda Dessau's Typepad Profile.
Join Typepad and start following Linda Dessau's activity
Join Now!
Already a member? Sign In
Linda Dessau
Barrie, Canada
Linda Dessau is the founder of Content Mastery Guide, specializing in helping business owners to create, find and share the content that will attract their ideal clients.
Recent Activity
If you want people to look at your content, you must get their attention, and then make it easy to get there. Otherwise they will grow weary of clicking on your links. Continue reading
Posted Apr 8, 2013 at Content Mastery Guide
How can business bloggers use Amazon's empty-chair technique? Here's how to set an empty chair at your blog to welcome your ideal customer. Continue reading
Posted Mar 24, 2013 at Content Mastery Guide
Thanks, Cheri! It was a real team effort.
Franchisees don't have the same blogging options as single location businesses, but they can still use some blogging techniques. Continue reading
Posted Mar 18, 2013 at Content Mastery Guide
When you provide valuable content and make it easy to find more of the same, people will remember that when they need help later. Here are five blogging practices that will encourage longer website visits. Continue reading
Posted Mar 12, 2013 at Content Mastery Guide
With all the websites and blogs that have similar information as yours, how can you make sure your business blog stands out from the rest? Continue reading
Posted Mar 4, 2013 at Content Mastery Guide
Thanks for stopping by, Sander.
I often suggest that new or newly stuck business bloggers use a structure so they have somewhere to start writing, and readers and writers agree that the top 10 list is one of the best. Continue reading
Posted Feb 12, 2013 at Content Mastery Guide
Hi Patricia, thanks for stopping by! I agree that blogs do help businesses with their "likability" factor, as you say. I'm glad you found this information useful, and I look forward to hearing about your success with the editorial calendar :) Best wishes, Linda
Hi Stuart, I wouldn't minimize the importance of your friends, followers and connections - you definitely want them to keep visiting your blog! After all, they're the people who are most likely to share your content with their own networks, which will extend your visibility and hopefully attract new readers for you. Guest blogging is certainly another way to attract new readers. First I would start by finding the blogs that have a similar audience and purpose to yours, and then build relationships with those bloggers on social media and/or by commenting on their posts. Good luck! All the best, Linda
Toggle Commented Feb 2, 2013 on Business Blogging FAQs at Content Mastery Guide
Here are my answers to some of the most frequently asked questions about business blogging. Continue reading
Posted Feb 2, 2013 at Content Mastery Guide
Are you wondering just how to get started with blogging for your business? Here are my suggestions. Continue reading
Posted Jan 28, 2013 at Content Mastery Guide
Your business probably already has a goldmine of blog material at its fingertips. Here’s how to turn that content into blog posts that will attract prospective customers. Continue reading
Posted Jan 21, 2013 at Content Mastery Guide
When looking to other blogs for inspiration and ideas, what is the etiquette of reblogging? Continue reading
Posted Jan 13, 2013 at Content Mastery Guide
A blog post and video about why if you're going to start a business blog, be sure you keep posting! Continue reading
Posted Jan 7, 2013 at Content Mastery Guide
You’ve got great ideas that people will benefit from. Before you put those great ideas into writing, make sure people will keep reading them! Have you read it out loud? How does it sound? Does it sound like you? Do... Continue reading
Posted Jan 1, 2013 at Content Mastery Guide
When you pour your heart and soul into writing an article that really hits the mark in providing solid value for your target audience, it's sad to think of it only getting one chance to shine in the world. But... Continue reading
Posted Dec 31, 2012 at Content Mastery Guide
Hi Jeff! Thanks for stopping by. I haven't had enough experience with Google+ to have an opinion on that yet. Stay tuned, and in the meantime I'll watch for your thoughts on that topic :)
When you're active on LinkedIn and other social networking sites, you're creating valuable content that can benefit both your business and your website visitors. Take the extra step to convert that activity into blog posts. Continue reading
Posted Dec 24, 2012 at Content Mastery Guide
The most common question I hear about business blogging is "how long should my blog post be"? Here's what I think is a far more important question. Continue reading
Posted Dec 17, 2012 at Content Mastery Guide
Thank you, Carol - I'm glad you liked it!