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Redwood City, CA
Interests: state of the media, social media, community building, journalism, marketing, high-tech
Recent Activity
After many years of maintaining multiple sites, Footwasher media is consolidating its content into a single website. Commbasics and all its content can be found here. We will be leaving this site up until the end of April so change... Continue reading
Posted Apr 15, 2017 at Communications Basics
In a few days Commbasics will be leaving Typepad for a new home on the Footwasher Media website. We spent several weeks figuring out how to transfer all the content over to the new site and finally figured it out... Continue reading
Posted Mar 30, 2017 at Communications Basics
That takes some effort to listen and be aware of what the opportunities actually are but if you ignore them you do so at at your own peril. Continue reading
Posted Mar 14, 2017 at Communications Basics
This is our first interview in a new series on best practices in marketing technology. today we talk to James (Jamie) Morgan, vice president of global sales for SharpSpring, one of our technology partners. Most companies, we have found, that... Continue reading
Posted Feb 26, 2017 at Communications Basics
We're off on a new direction again, advising companies about strategy and teaching content development. Our new video series will feature service vendors and customers to help you better navigate the complex world of marketing technology. Grab a cub of... Continue reading
Posted Feb 21, 2017 at Communications Basics
I received a few emails from a content services vendor this week (Here’s a suggestion…did you get my email… have you read my email…) and after getting over the initial annoyance of a rookie PR gaffe I decided to look... Continue reading
Posted Dec 22, 2016 at Communications Basics
In all cases we have learned that these companies, if they don’t have trainable employees, must invest in employees or consultants with the knowledge and experience. More importantly, those resources need to be dedicated to the task. Continue reading
Posted Dec 19, 2016 at Communications Basics
In fact if a job seeker were to place on roulette bet or buy one lottery ticket for every job they apply for on a job listing service, they would be more likely to win a living wage from gambling than job searches. Continue reading
Posted Dec 9, 2016 at Communications Basics
Sorry about not getting back to approving your comments, I was actually overwhelmed by anonymous SEO "experts" trying to boost their own services and had to spend quite a bit of time sifting through them all. Thanks all for the comments.
Toggle Commented Nov 17, 2016 on SEO is simple, but not easy at Communications Basics
1 reply
I turned 64 this year and have been on the receiving end of scams and offers related to social security, dementia and Medicare for weeks now. I'm also getting offered senior discounts without asking. None of that has bothered me... Continue reading
Posted Oct 4, 2016 at Communications Basics
By Lou Covey A Footwasher Media survey discovered that most of the wineries outside of two California counties may be losing as many past customers they are gaining new. Overall, the viticulture industry is doing well. Sales of premium wine... Continue reading
Posted Sep 2, 2016 at Communications Basics
Bill, sorry about the late reply, but this got lost in the shuffle. I appreciate your heartfelt and passionate defense of engineers but you might want to keep in mind that, as a dedicated journalist and now a freelancer, you have had time to hone your communication skill, and in your capacity as a journalist, you have also had a chance to meet with the best communicators of any company. I, on the other hand, have been one of the people prepping some of the people that have met with you, making sure they understood what you need to hear from them and how to deliver it. To paraphrase Einstein, reality is relative. And if engineers were universally good at communication they would not need you or me.
1 reply
While you may have many happy customers, you can rest assured that every unhappy potential customer and past customer is going to your competitors and telling them how awful you are. You just don’t know it. Continue reading
Posted Jun 3, 2016 at Communications Basics
Footwasher Media has been looking into the arena of real estate marketing and communication for the past couple of years and has come up with a few interesting observations. First and foremost is the reality that most realtors are far... Continue reading
Posted May 13, 2016 at Communications Basics
Yes, yes, I know. Your customers are far too busy and intelligent to use social media and, even if they do, they do not use it for business-related activity. That’s an inaccurate belief. More than two-thirds of the population of North America and Europe are actively involved in social media on a daily basis, which means it is highly likely that your customer base does use at least one medium every day. Continue reading
Posted Apr 26, 2016 at Communications Basics
Engineers know a lot of important stuff. They know so much important stuff that when faced with what they don’t know they believe it to be unimportant. And since they have spent so little time learning how to communicate properly, or even learn basic grammar and spelling, it seems even less important to them. As a result, people who do know how to write and communicate are not important to them. Continue reading
Posted Apr 4, 2016 at Communications Basics
A few years ago, the message tree was a valuable opening salvo in a communications strategy, but it moves down the list of priorities today, Marc. In the first decade we still used educated guesswork to develop messages but in today's media, the customer develops the messages. We have to find them, and to do that means developing content that engages them. Messages developed by committees have little value. You have to know what your customers are saying about you and your competition. That means investing in metrics, more that Google Analytics, to find and hone those messages.
1 reply
By Joe Basques Footwasher Media Vice President A short piece in looked at "7 Inconvenient Truths About Content Marketing” provided a nice summary of some of the major pitfalls to avoid in your content marketing program. Anyone starting a... Continue reading
Posted Mar 1, 2016 at Communications Basics
... and the answer is, maybe. Lead generation services are abundant and there is absolutely no reliable data on who is good and who isn’t, but there are enough customers for all providers to make a decent living or to... Continue reading
Posted Feb 19, 2016 at Communications Basics
It’s one thing to create content that the market wants to read. It’s a completely different thing to create content that mimics what the market sees. Even the press has a hard time with that. At the end of the... Continue reading
Posted Feb 9, 2016 at Communications Basics
In September, Gartner's Jake Sorofman predicted the flame out of content marketing as the industry reaches the end of the peak of inflated expectations and enters the "trough of disillusionment." Of course he is right. There are three kinds of... Continue reading
Posted Jan 4, 2016 at Communications Basics
The Freelancers Union recently published a study on the affect of nonpayment to freelancers on the economy and to business in general. The report concluded: Jim Carrey as Ebenezer Scrooge. "Late and nonpayment is one of the top challenges facing... Continue reading
Posted Dec 11, 2015 at Communications Basics
As a free speech advocate I’m growing increasingly alarmed over the trend among many to limit speech that offends as well as the freedom of the press to report news. It is happening with increasing activity on college campuses and... Continue reading
Posted Nov 23, 2015 at Communications Basics
Adding the analysis as a foundational part of our methodology was incredibly important in being to understand what is happening in this clients outreach to new business, but what brought about the changes was a fundamental shift in how they communicated and the quality of their content. Continue reading
Posted Oct 1, 2015 at Communications Basics
We see rumors and conspiracy theories popping up every day and some people believe them because they fit in a particular world view. Just because it sounds true doesn't mean it is true. Continue reading
Posted Sep 25, 2015 at Communications Basics