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Totally with you here. I would *love* to see the names that Mondelez beat out. By the way, thanks for linking to your old post about Humira. I take a similar medication, so I'm always reading about Humira and the other drugs in that category, and I never could understand why they insisted it was pronounced hu-MARE-ah. I thought it might have been some sort of regional accent thing. Your idea makes more sense. Getting back to the original point, though, do they really have no one with common sense on these naming committees?
Toggle Commented Mar 25, 2012 on Big Companies, Bad Names at Fritinancy
I'm with Mike, and I kind of like that they included "Prien" as a choice. I wonder if it was a nod to "vaxen" as plural of "vax" (the computer system), or if it was more a reference to brethren/children/oxen, the latter of which apparently inspired "vaxen." But if the question is addressed seriously, I can't see how the plural would be anything other than Priuses (and Lexuses). This is English after all!
Toggle Commented Jan 14, 2011 on Prius Plus at Fritinancy
They do their best to hide the fact on their website, but The Standard is based in Portland.
Toggle Commented Oct 31, 2010 on On the Brand Trail: Portland, Oregon at Fritinancy
This is what I said over at Omnivoracious: "It's definitely better than recycling or trashing old books -- but I wouldn't do those to my discards, either. If I get rid of a book -- which only rarely happens -- it's to a library book sale. I just can't help thinking that what might be totally uninteresting to me (not a lot falls into that category) might be completely fascinating to someone else, and I'd like to give them the chance to decide. The only books I recycle are phone books. I wouldn't mind seeing *those* put to good reuse. We're too quick to destroy in this modern age. I can't help thinking people are going to end up regretting trashing their LPs, CDs, DVDs, and, yes, even cassette tapes and VHS tapes. If we put physical books into that category, we *will* regret it. And -- as far as "carbon consumption of production and shipping" goes -- we must never forget that server farms don't run on air!" In addition, it's worth reading this piece in Forbes. "Technology is something we use to an end, it is not helpful to turn it into a worldview that owns us or demands we choose either it or its absence. It requires us to think, instead, about the art and craft of living--what the technology is for. And why, when there are so many brilliant and beautiful tools, should we limit ourselves to thinking only in terms of either/or?" Amen. Why can't e-books and print books coexist?
Toggle Commented Jul 27, 2010 on Bookcraft vs. Books? at Shelfari
Thanks for mentioning my dad's book! (I came across this post because I have a Google Alert out on my not-terribly-common surname.) It originally came out nearly 30 years ago, and the edition you (probably) have came out 17 years ago, but I'm glad to hear it's still useful.
Toggle Commented Feb 19, 2010 on It is an apple; I like apples at Colin Marshall
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Feb 19, 2010