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In 20 years Broadway will be more accessible through tiered show experiences. Audiences will continue to be able to purchase tickets for live performances, but will also have the option of attending simulcasts in major cities and live streaming performances online—all of which will help maintain reasonable ticket prices at theaters. To incentivize attending shows in person, performances will increasingly be marketed as experiences rather shows, and value will be added to these tickets through performer-audience interaction and audience conversation via future social media platforms. It’s going to be great!
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Jan 15, 2012