The National Football League has teamed up with Instagram to help promote its brand as well as inform fans with latest news in the league. Instagram gives fans news without having to read an article or even being sent to another webpage. Instagram also gives fans access to generating their own opinions on favorite teams or even posting news for their followers. Fans are all over Instagram whether they’re following their favorite teams or even posting about them. There are several ways that a fan can share some news about the NFL through the social media app. One way where... Continue reading

Social media has been growing rapidly and it’s starting to take over the movie industry. Movie companies have been using social media outlets such as Twitter, Facebook, Instagram, and Snapchat to help promote their upcoming movies or even releases of digital copies of their films. Twitter has played a huge role in the development of social media marketing for movie companies. For example the huge blockbuster last winter Star Wars: The Force Awakens took over social media completely during the build up to the premiere and even afterwards. When The Walt Disney Company first released the official trailer for the... Continue reading

Live tweeting events such as sports can be a challenge. You need to be on the edge of your seat waiting for your next tweet. If you blink you might miss an important play and it will set you back completely. But you don't need to tweet every single thing about the game to get the likes and retweets. At the beginning of my semester I had the opportunity to establish a name on twitter for myself in the sports field by live tweeting sporting events. I mainly focus on hockey and it was definitely one of my biggest challenges... Continue reading

The Major League Baseball Empire has taken over the app stores with its latest upgrades to their apps. They’ve had some help with partners such as T-Mobile to help promote their brand. The MLB has released two major apps MLB.com At Bat, and MLB.com Ballpark. These two apps help give fans access that they cannot find on any other app, and it’s leaving every other major league sport in the dust. The app MLB.com At Bat has everything so a fan doesn’t even need to put their phone down to miss a pitch. The app features favorite team selection, standings,... Continue reading

Social media is making its name known during the NHL playoffs. Whether its on Twitter with fans or teams live tweeting the games, or Snapchat using its filters to let fans share their playoff experiences with other fans, Social media has found its calling to break out this year and its through the playoffs. Instagram has been the biggest hit this post-season with numerous accounts posting graphics informing fans of what occurred during the games throughout the league. For example “Sportscenter” which is an affiliate with ESPN has been posting numerous graphics of the team that wins the matchup that... Continue reading

A long time ago in a galaxy far far away Star Wars took social media by storm. The much anticipated film "Star Wars: The Force Awakens" hit theaters on December 18, 2015. The film that broke box office records recording a whopping 2 billion worldwide. However the Walt Disney Company can thank social medias help for this great achievement. Over the course of months and still going on there wasn't a time or place where you would encounter Star Wars merchandise or signs, or even retweets or shares on Facebook and Twitter. The social media outbreak for Star Wars was... Continue reading