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Marianne O'Connor
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Love the list, Jon. What I'd add to it is: #11 — Be transparent about who is REALLY writing your corporate blog posts. If the CEO isn't the one writing them (and I don't think it's vital that the corporate blog posts be written by the CEO), don't pretend that s/he is.
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Talk about conflict of interest...not to mention poor judgment. And this from the CEO of a huge PR firm! Seems like it's time for Mark Penn to take a refresher course on basic PR skills. And the next shake-my-head question is: why would Hillary keep Mark Penn on the payroll in ANY capacity?
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