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Mark Brooks
An authority on the business of internet dating
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CAMPAIGN ASIA - The latest research from YouGov Surveys shows that Tinder is the most popular dating app in Singapore, with 59% of users having used it. Coffee Meets Bagel follows closely behind, with 46% of users. Different apps attract different kinds of users: Coffee Meets Bagel is popular among those seeking serious relationships, while Tinder is favored by those looking for casual connections. Overall, 76% of Singapore residents have never used a dating app, with reasons ranging from not currently seeking a relationship to concerns about fake profiles and privacy. Despite this, 11% of singles are open to trying dating apps in the future. by Samuel Tan See full article at Campaign Asia See the top news on Tinder See the top news on Coffee Meets Bagel Continue reading
LTR - Rakesh Yadav, AdTech and Performance Marketing Manager for TikTok, shares insights on how dating companies can succeed on TikTok. In his presentation, he debunks misconceptions about TikTok, emphasizing its diverse user base beyond dancing videos. Rakesh highlights TikTok's entertainment focus, with content ranging from cooking to gaming. He discusses the potential for dating apps on TikTok, citing surveys indicating a highly engaged audience ready for action. Rakesh outlines the process of driving user acquisition through TikTok, covering creative strategies and showcasing examples from Bumble and Cupid Media. The presentation emphasizes the importance of bringing creativity to the forefront and tailoring campaigns based on the app's lifecycle stage, from install optimization to value-based optimization. Case studies demonstrate significant improvements in install volume, cost efficiency, and engagement metrics when adopting TikTok-native creatives. The January LTR was kindly sponsored by ParshipMeet Group, RealMe, along with Courtland Brooks and Matchmaker.com Continue reading
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BRIDES - Alex and Gladys Rysman matched on Operation Match, the first computer dating program in 1965. In 1965, two Harvard students launched this matchmaking service, which required filling out and mailing a questionnaire in order to receive a computer-generated list of possible matches. To participate in the service, Alex and Gladys answered 100 questions about themselves and their ideal date on a paper survey. After completing the questionnaire, they mailed it - along with a $3 fee - to the Harvard students, who used an IBM computer to process the answers. Based on the questionnaire, the computer gave them a list of the top six potential matches. Once Alex received his list, he only called one person: Gladys. by Lilly Blomquist See full article at Brides See the top news on Operation Match Continue reading
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WALES ONLINE - Justin McLeod, founder of Hinge, spoke to Dragon's Den investor Steven Bartlett about all things dating in the latest episode of a Diary of A CEO. Justin McLeod created the dating app back in 2012. Hinge now boasts 20M users worldwide and sets up a date every three seconds. Justin gave his advice on how to score a date while using the app. He said: "I think be clear about who you are and what you're looking for." The key to scoring a potential match is authenticity. by Ellen Jenne See full article at Wales Online See the top news on Hinge Continue reading
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REUTERS - Match Group was sued on Wednesday in a proposed class action claiming that its dating apps Tinder, Hinge and The League are designed to addict users, generating more profit for the company, rather than help them establish relationships. Match employs features "to gamify the platforms to transform users into gamblers locked in a search for psychological rewards that Match makes elusive on purpose," according to the complaint filed in federal court in San Francisco. The six plaintiffs - who live in California, Florida, Georgia and New York - called this inconsistent with Match's ad slogan that its apps are "designed to be deleted." Match rejected the plaintiffs' claims. by Jonathan Stempel See full article at Reuters See the top news on Match Group See the top news on Hinge See the top news on Tinder See the top news on The League Continue reading
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TECH CRUNCH - According to data.ai, global downloads of dating apps saw only 1.9% growth YOY, compared with the 29% increase seen during the same time in the prior year. In the U.S., growth has also slowed, with a 2.38% YOY increase as of January 2024, reaching ~12.7M installs, down from the nearly 16% growth seen in January 2023. Match Group reported its total number of paying customers declined by 5% YOY. Tinder's paying customer growth also slowed again last quarter, dropping 8% to reach 10M payers. Match said it will now look to AI to improve the dating app experience. by Sarah Perez See full article at Tech Crunch See the top news on Match Group See the top news on Tinder Continue reading
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APP MASTERS - Erika Palmer is the Co-Founder of Cupla, the app helping busy couples to manage their lives together. In this podcast, she talks about how she comes up with features that are used everyday, why higher prices actually increase conversion rates, and how paid acquisition plays a key role in creating a network effect. Listen to the podcast here Continue reading
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BACKEND NEWS - According to the latest study by Kaspersky, a cybersecurity solutions provider, digital stalking remains a significant concern for individuals engaging in online dating. The study, which surveyed 1K people across 21 countries, found that 23% of respondents reported experiencing some form of online stalking from someone they had recently started dating online. Females reported experiencing abuse at a higher rate (42%) compared to male respondents (36%). by Marlet Salazar See full article at Backend News Continue reading
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CTV NEWS - According to the Canadian Anti-Fraud Centre, 945 Canadians were caught in romance scams, losing $50M. In Ontario alone, victims reported losing $21M. by Pat Foran See full article at CTV News Continue reading
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TIME - Racial bias in dating app algorithms is a significant issue, as these algorithms frequently prioritize physical similarity, including race. This leads to a lack of diversity in potential matches, with users often being presented with profiles that resemble their own racial or physical characteristics. This approach overlooks the importance of shared values and deeper connections, resulting in a superficial dating experience that does not cater to the diverse preferences of users. by Apryl Williams See full article at Time Continue reading
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CNN - Speed dating, singles mixers and other group dating parties have made a comeback since the Covid-19 pandemic ended as singles look to get off their screens and meet potential partners in person. Attendance at dating events in the US grew 42% in 2023 from 2022, according to Eventbrite, and was higher than pre-pandemic. Even dating app companies themselves are throwing singles mixers to adapt to the trend. by Nathaniel Meyersohn See full article at CNN Continue reading
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INC42 - India's online dating scene, featuring apps like Tinder, Bumble, and local platforms like Woo and Quack Quack, is booming but faces serious safety concerns. A Norton report revealed that 66% of Indian dating app users have encountered financial fraud. Incidents of honey trapping and extortion are on the rise, with victims being blackmailed for large sums. The gender imbalance on these apps exacerbates the issue, with a male-to-female ratio on Tinder India reported to be 93:1. Despite the growth, with user numbers surging by 293% in the last five years, safety measures lag behind, leaving users vulnerable to crimes ranging from data leaks to physical harm. by Bismah Malik See full article at Inc42 Continue reading
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NPR - In the evolving dating scene, three key trends are reshaping how people connect: Speed Dating's Resurgence: Speed dating is gaining popularity again, with a 63% increase in events reported by Eventbrite in early 2023. AI in Dating: AI tools are increasingly used in dating, with 6% of singles turning to AI for profile creation and messaging. Maria Avgitidis of Agape Matchmaking suggests using AI to highlight your best self, without altering images. Living Apart Together: The concept of maintaining separate living spaces while in a relationship is gaining traction, especially among younger individuals seeking autonomy. by Alejandra Marquez Janse See full article at NPR See all posts on AgapeMatch Continue reading
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CHANNEL NEWS ASIA - In Singapore, dating agencies are seeing a rise in demand, particularly from younger singles in their early 20s seeking a more curated approach to finding a partner. Agencies like GaiGai and Lunch Actually have noticed an increase in clients looking for serious relationships, with some even considering marriage. Additionally, there's a growing interest from older singles in their 50s to 70s seeking a second chance at love. The trend towards professional matchmaking is driven by disillusionment with online dating apps and the desire for a safer, more personalized dating experience. by Marcus Tan & Darrelle Ng See full article at Channel News Asia Continue reading
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DATA.AI - In the mobile-centric world of 2023, app usage has hit a record high, with the average time spent on mobile in the top 10 markets exceeding 5 hours, a 2% increase from the previous year. Despite a 2% decline in global consumer spending in 2022, it rebounded with a 4% growth in 2023. The State of Mobile 2024 report offers insights into market trends, industry developments, and best practices across 11 industries and 30 markets. The report highlights high-growth sectors, the impact of AI on mobile, top apps and games, and global app usage trends. See full article at Data.ai Continue reading
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YOUR STORY - Launched last year in India, the meme-based dating app Schmooze is gaining popularity among Gen Z users. Founded by Vidya Madhavan, who found love through meme exchanges, Schmooze focuses on "vibe match" rather than superficial swipes. The app has seen ~100M meme swipes. Originally launched at Stanford, it expanded to other colleges in the US and went viral. See full article at Your Story See the top news on Schmooze Continue reading
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DAILY MAIL - Laura Cameron Peck, a former CEO of a sister start-up to Fluttr, a women-friendly dating app, was awarded ~£100K in compensation after facing bullying from Fluttr's CEO, Rhonda Alexander. The tribunal heard Alexander's behavior led to multiple staff complaints about being reduced to tears and feeling bullied. Despite Fluttr's mission to create a safe space for single women, behind the scenes, Alexander's behavior contradicted this ethos. Cameron Peck's attempts to address the issues were ignored, leading to her isolation and resignation. The employment tribunal upheld 13 of her claims, highlighting the mismatch between Fluttr's public values and its internal culture. by Rory Tingle See full article at Daily Mail See the top news on Fluttr Continue reading
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ADWEEK - Archer is a social-first dating app for gay, bisexual and queer men. The app partnered with advocacy group GLAAD to ensure it reflects today's queer community, and worked with ~1,200 queer men through surveys, interviews and product testing. In this podcast, Michael Kaye, director of brand marketing and communications at Archer and OkCupid, sheds light on the unique features of Archer and how it stands apart from other dating apps. by Colin Daniels See full article at Adweek See the top news on Archer Continue reading
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PRESS RELEASE - A LOVOO survey of ~2,800 German users revealed Valentine's Day trends: Generation Z men feel the loneliest, women expect gifts more than men, and traditional gifts remain popular. While 74% of men and 64% of women plan to give gifts, only 11% of men expect them, versus 30% of women. The survey highlights a strong association with love and togetherness across genders and generations, despite some concerns about commercialization and social pressure. Invitations to meals and handmade items are favored gifts, and the idea of a first date on Valentine's Day is widely considered romantic. See the top news on Lovoo Continue reading
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FAST COMPANY - Faye Iosotaluno, previously Tinder's COO and chief strategy officer at Match Group, has been appointed CEO of Tinder, aiming to rejuvenate the platform amidst challenges, including a decline in paying users by 8% in Q4 2023 from the previous year. This marks the fifth consecutive quarter of decline, attributed partly to increased subscription prices. Tinder is now focusing on adapting to its largest user demographic, Gen Z, and integrating artificial intelligence to enhance user experiences. These efforts are part of Tinder's broader strategy to regain its leading position in the online dating industry. by Jessica Bursztynsky See full article at Fast Company See the top news on Tinder Continue reading
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NPR - Over the past few years, dating app companies like The Match Group and Bumble have navigated the turbulent waters of the dating app market, with challenges including declining stock prices and difficulty attracting Gen Z users. Despite these hurdles and the "dating app paradox," where successful matches lead to losing users, these apps have played a significant role in helping people find love. Hinge's marketing as "the dating app designed to be deleted" underscores this paradox. The industry faces criticism for "enshittification," a term coined by Cory Doctorow to describe the decline in user experience as companies shift focus from user satisfaction to monetization. This decline is further exacerbated by The Match Group's strategy of acquiring competitors, which some argue reduces competition, although the company disputes this claim. by Greg Rosalsky See full article at NPR See the top news on Match Group See the top news on Bumble See the top news on Hinge Continue reading
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CBS NEWS - The period leading up to Valentine's Day sees a spike in online dating scams, with a significant increase in the use of bots and AI by scammers. According to Arkose Labs, dating apps experienced a 2087% rise in bot attacks from January 2023 to January 2024. These bots create fake profiles to initiate relationships and eventually convince victims to send money. In 2022, romance scams affected 70K people, resulting in $1.3B in reported losses, predominantly targeting individuals aged 51 to 60. Warning signs of potential scams include overly formal messages, inconsistent information, odd communication patterns, unrealistic photos, and requests for money. by Ash-har Quraishi & Amy Corral See full article at CBS News Continue reading
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FORBES - AI is transforming romance and relationships by enhancing communication, offering personalized advice, and creating unique experiences. Tools like AI chatbots help individuals practice emotional expression, while apps like Relish provide relationship coaching. Virtual reality enables immersive date nights for long-distance couples, and apps like Pillow Talk suggest activities to deepen intimacy. AI algorithms in dating apps like Tinder, Bumble, and Hinge recommend potential matches based on user data. AI also assists in remembering anniversaries and suggesting personalized gifts. Future possibilities include emotion recognition for better empathy, AI-powered couples therapy, augmented reality experiences, and predictive analytics for relationship health. by Neil Sahota See full article at Forbes Continue reading
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UBC - A UBC sociology study reveals that online dating influences Canadians' choice of romantic partners, promoting diversity in relationships. The research, published in the Journal of Marriage and Family, shows that online dating is linked to higher chances of forming relationships between people of different education levels, immigrant statuses, and decreases age disparities. See full article at UBC Continue reading
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LINKEDIN - Muzz recently celebrated reaching 10M members, a significant milestone for the first Muslim-centric dating app The journey included rejecting a $39M acquisition offer, enduring lawsuits, raising $9M from investors, and making substantial charitable donations exceeding $1.2M. Despite opportunities for grand celebrations, the team opted for a simple cake with sparklers, reflecting their lean approach. See full article at LinkedIn See the top news on Muzz Continue reading