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Mark Brooks
An authority on the business of internet dating
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AXIOS - Grindr is partnering with Spectrum Labs to implement an AI system for content moderation. Spectrum's contextual AI service works to solve specific issues, such as identifying the sale of drugs and sex as well as trying to detect underage users. Spectrum has a set of algorithms it has tuned over the years. by Ina Fried See full article at Axios See the top news on Grindr Continue reading
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FORBES - In honor of the 50th anniversary of Title IX, Bumble has signed 50 female college athletes to name, image and likeness deals as part of a new "50for50" program. The women will also be Bumble ambassadors on their respective campuses. This announcement adds to Bumble's previous multi-year investments in sports. In 2019, Bumble also launched a multi-year partnership with global esports organization Gen.G to create Team Bumble, an all-women professional esports team. by Kristi Dosh See full article at Forbes See the top news on Bumble Continue reading
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WXYZ - Experts say a simple search on the internet can reveal an individual's home address, phone number, and more. According to the latest annual Data Breach Report, the overall number of data compromises last year was up ~68% compared to 2020. Senior VP of OneRep Mark Kapczynski says these days you can find a lot about someone on the internet in 30 seconds. "They are called people search websites," says the security expert. "They buy all our personal information, name addresses, DOB, where we work, everything about our kids.They create pages that can be indexed by google, so that's why it shows up on google." Kapczynski says one of the most effective solutions is to sign up for a web scrubbing service, where a customer's data is monitored and removed every time it pops up. by Faraz Javed See full article at WXYZ See the top news on OneRep Continue reading
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INSIDER - The hit Netflix documentary "The Tinder Swindler," raised awareness about dating app scams, also called romance scams. Romance scam victims lost $1.3B total in the past 5 years, according to the FTC. In January, a man in Denver lost $1.6M after a Hinge match told him to invest it into a retirement account. Another woman gave a Hinge match her $300K in life savings to invest into a cryptocurrency exchange site that turned out to be fake. There are ways to preemptively protect yourself from identity theft and financial fraud, Mark Kapczynski, SVP of strategic partnerships at cybersecurity service OneRep. He suggested removing personal information from Google searches. Even if a dating-app match only has your first name, general location, and picture, they can still track you down with a quick internet search, said Kapczynski. "There are 150 or 200 sites that will have your personal information on them. Google your date and do a reverse-image search. Last, he said look out for certain behaviors, like intense persistence, or asking for money or to meet in a remote location. by Julia Naftulin See full article at Insider See the top news on OneRep Continue reading
Quick links to today's dating news headlines A New Wave of Dating Apps Offer Users a Deeper Level of Compatibility - Forbes Hello Group Inc. Announces Repurchase of Convertible Notes - PR Newswire Grindr Partners With Spectrum Labs on AI moderation - Axios Tinder Taps LGBTQ+ Artists to Reinvent Iconic Memes - The Drum Bumble Signs 50 Female College Athletes to NIL Deals for Title IX's 50th Anniversary - Forbes Continue reading
MARKETING TODAY PODCAST - Starting her first company at age 15, Catherine Connelly is all about meeting new people. She is the SVP of Marketing for The Meet Group, the top provider of live streaming video and creator economy solutions for a number of the world's top social apps. In this episode, Alan and Catherine discuss her career path, iOS changes, The Meet Group's differentiating model for monetization, and the importance of storytelling. by Alan B. Hart See full article at Marketing Today Podcast See the top news on The Meet Group Continue reading
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DOT.LA - LA-based online dating startup Blink doesn't show singles any photos of potential matches right away. Instead, the app pairs users in 10-minute, audio-only speed dates. The app, still in beta, matches users only if there's mutual interest. Blink was one of eight startups to pitch themselves to investors during Snap's Yellow Accelerator Demo Day. The event is part of a 12-week curriculum run by Snap, which mentors early-stage startups on topics ranging from business strategy to fundraising. Snap invests $150K in each firm. by Christian Hetrick See full article at Dot.LA See the top news on Blink Date This post also appears on InternetDatingInvestments.com Continue reading
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BRAND EQUITY - Netcore Cloud has released the second edition of its Email Benchmark Report for 2022. The study highlights the use of AI and other advanced technologies across audience selection, content optimization, channel preference, and email delivery. According to the report, Online dating and the media over-the-top (OTT) industry has the highest spam complaints, with ~30 emails every 10K emails sent. See full article at Brand Equity Continue reading
Quick links to today's dating news headlines The Power of Connection With The Meet Group's Catherine Connelly - Marketing Today Podcast Online Dating and OTT Have Highest Email Spam Complaints - Brand Equity Blind Dating, Creator Accounting and Social Traveling: Meet Snap Yellow's LA-Based Startups - Dot.la Continue reading
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PR NEWSWIRE - Strike, a company based in Florida, is launching a dating wearable that notifies users the moment a match moves into their immediate proximity. Strike will be launching a Kickstarter campaign on June 23rd. See full article at PR Newswire Continue reading
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METRO.CO.UK - 'Dating intentions' is the name of a new feature that lets users give a heads up to whoever they might be talking to. Hinge users are now able to choose one of the following dating goals to be shown on their profiles: Life partner Long-term Long-term, open to short-term Short-term, open to long-term Short-term Figuring out my dating goals by Mollie Quirk See full article at Metro.co.uk See the top news on Hinge Continue reading
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MID-DAY - Launched in June 2020, 'As You Are' is among India's only social applications for the LGBTQIA+ community. Created by Sunali Aggarwal, a UX designer, the app began as a matchmaking app. The main focus was to provide the Indian LGBTQIA+ community a safe space to be themselves. A key differentiator setting apart 'As You Are' is its manual verification of profiles. Besides matchmaking, users can try new features like 'Group Chat' and 'WE, As You Are Community' to connect with other queer users. The app also doesn't pressure people to post their photos. Early on, 'As You Are' saw a lot of growth. Within nine months of the launch, the app reached 10K users. Currently, the app claims ~65k downloads and ~32k active users. by Maitrai Agarwal See full article at Mid-Day See the top news on As You Are Continue reading
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LADBIBLE - Tinder has a whole bunch of new features on the way: Swipe Party (a setting that lets singles consult their friends on matches), Festival Mode (connecting users with festival-goers before the event), Free Tonight, a feature used by people seeking immediacy, and Tinder Games (users can start a game with someone). by Aisha Nozari See full article at LADbible See the top news on Tinder Continue reading
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MID-DAY - In a bid to encourage conversations about non-binary relationships, Tinder launches LetsTalkGender.in, a guide and dictionary developed in collaboration with Gaysi Family, a media platform and safe zone for queers. LetsTalkGender.in discusses what the binary is, why it is restricting, the necessity and use of pronouns, and what a partner's queerness implies for someone dating them. See full article at Mid-Day See the top news on Tinder Continue reading
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PR NEWSWIRE - Christina Kozloff has led teams and programs at Expedia, Microsoft, and Zillow. Most recently, she has been credited with turning around the legacy language brand Rosetta Stone. In her new position at Plenty of Fish, Christina will oversee brand, performance marketing, and public relations. See full article at PR Newswire See the top news on POF Continue reading
Quick links to today's dating news headlines Matrimony.com Jumps After Board Sets Record Date for Buyback - Business Standard Tinder's 'LetsTalkGender.in' to Encourage Conversations on Non-binary Relationships - Mid Day How Apps Can Provide Virtual Safe Spaces for LGBTQIA+ Community - Mid Day Continue reading
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BUSINESS-LIVE.CO.UK - Women Angels of the North was launched by Fund Her North in 2021 to help female founders raise money for their startups. The female angel syndicate has helped founders across the North to raise ~£2.4M for 6 businesses, including Safer Date, Atelerix, Rarecan, Chu Lo and Dear Bump. Safer Date was the recipient of the group's first funding round and has recently closed on its second round of funding with the help of Women Angels of the North. Safer Date was founded by Elaine Parker following a harrowing online dating experience with a man that had a long history of domestic abuse. Safer Date verifies all its members. The app initially raised £225K in October 2021. by Jon Robinson See full article at Business-Live.co.uk See the top news on Safer Date Continue reading
Quick links to today's dating news headlines Female Angel Syndicate Helps Northern Founders Raise Almost £2.5M in First Year - Business Live Continue reading
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THE CONVERSATION - People are eager to meet in person, and there are apps that focus on bringing people together in person. One of these is Thursday. It is live just once a week (on Thursdays) and gives users 24 hours to arrange a date. This cuts down on the onerous swiping and messaging. Thursday also hosts in-person events. Using dating apps does take time and effort. A large survey by Badoo found that millennials spend on average 90 minutes a day looking for a date, by swiping, liking, matching and chatting. In 2016, Hinge's data found that only one in 500 swipes resulted in phone numbers being exchanged. This may lead to online dating fatigue. by Martin Graff See full article at The Conversation See the top news on Thursday See the top news on Badoo See the top news on Hinge Continue reading
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METRO.CO.UK - A polyamory advocacy group is calling on Facebook to allow users to list more than one romantic partner on their profiles. Currently Facebook allows users to indicate that they're 'in an open relationship' but the group finds this 'limited'. In the US, 4-5% of adults currently practice some form of ethical non-monogamy, with one in five adults entering into a consensually non-monogamous relationship at some point in their lives. This year, Facebook saw its number of daily active users fall for the first time in 18 years indicating that it might have become outdated. by Anugraha Sundaravelu See full article at Metro.co.uk Continue reading
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PC-TABLET - Bumble has revealed that IRL dating is back and that single Indians want to plan their in-person dates. ~65% of daters on Bumble in India surveyed claim they now prefer to go on an in-person date with their potential matches over only virtual dates. 77% prefer eating out while 59% prefer going out for drinks. Adventurous dates are preferred by 35% of daters on Bumble in India. See full article at PC-Tablet See the top news on Bumble Continue reading
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OPW - The Internet Dating Excellence World Summit is on Tuesday 19th July in Singapore. This is a special one-day event to meet fellow CEOs and top-flight executives from a diversity of leading Internet dating companies from around the world. The theme for this Summit is Connecting in Asia, and is led by Mark Brooks, the President of IDEA, the Internet Dating Excellence Association. The event is at Huone, Singapore. The Internet Dating Excellence World Summit will be small and focused and quite different from other industry gatherings. See the event website and speakers. Leaders of Internet dating companies, please apply to RSVP at mark@courtlandbrooks.com. Continue reading
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LAW360 - A London judge has declined to grant Muzmatch, a British dating app for Muslims, permission to appeal his ruling that Muzmatch had infringed the trademarks of the Match Group. See full article at Law360 See the top news on Match Group See the top news on Muzmatch Continue reading
Quick links to today's dating news headlines Extra-marital Dating App Gledeen Gets 9lakh+ New Users Since the Pandemic - The Hans India Continue reading
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OPW - I put this question to users and influencers in the Swell app which is an app where people have actual real spoken conversations. What a novelty! Hear the thread, and please join the conversation on Swell. I think you'll find it quite interesting and revealing. Download the Swell app here Join me in the dating conversation here where I ask "What Is Your Favorite Dating App" - Mark Brooks, IDEA President, Courtland Brooks CEO Continue reading