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Paul Marobella
Chicago and Boston
I am fascinated with the relationship between brands and people.
Interests: writing my blog, listening to new music, I am a family man first and foremost, very lucky to have three women that love me - my wife and 2 little girls. I play hockey, reminisce about my baseball-playing days, love going to the movies, fascinated by tattoo culture because of its rogue use of creativity, always thinking about what my next car will be and am a gadget-freak.
Recent Activity
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However, there is a blending of world's starting to happen that is a canary in the coalmine. The maker subculture has been slowly showing up in unused corners of ad and digital agencies over the past couple of years. In cities around the world, hacker spaces have been popping up giving people that have a technology, DIY propensity to get together and make things. Many of these people are now becoming creatives in the ad and digital agencies as they evolve from the traditional advertising of yesteryear into evolution of connecting with buyers in new ways. Continue reading
Posted Dec 19, 2012 at Marobella's Branding SoapBox
Today, I am thinking about what the future looks like for the new company that I have been entrusted with and it reminded me of an Impossible Future that a team I worked on some years ago set for ourselves and achieved. Continue reading
Posted Aug 16, 2012 at Marobella's Branding SoapBox
TBWA's New Approach To Digital So, is this TBWA's way of making a declaration that standalone digital shops are a thing of the past? Said Mr. Carroll: "I don't know if they are a thing of the past, but I... Continue reading
Posted Jun 22, 2012 at Marobella's Branding SoapBox
digital is dead, marketing is dead, social is dead, strategy is dead, the big idea is dead: AY CARAMBA. Continue reading
Posted Apr 26, 2012 at Marobella's Branding SoapBox
A video blog post about the recent article in AdAge about Gap's perspective on how digital media isn't the core focus and why. Continue reading
Posted Apr 20, 2012 at Naked Retailing
Stella Artois vs. Newcastle Beer from Paul Marobella on Vimeo. Continue reading
Posted Apr 18, 2012 at Marobella's Branding SoapBox
Future-state describes a state-of-mind the consumer/person is in when spending minutes/hours engaging on certain social networks and what is the impact/benefit this can have for brands. For example, on the new social media darling, Pinterest or competitive offerings Fancy and Gentlemint, people are in a different state of mind; they are dreaming, planning and creating a sense of hope for their future. Continue reading
Posted Feb 28, 2012 at Naked Retailing
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There are two things I've always wanted: A personal driver and a private jet. Well, I think it is safe to say that I've achieved one of my goals, a private driver on-demand. Continue reading
Posted Dec 7, 2011 at Naked Retailing
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Here are 3 things that national retail/store/restaurant brands can learn from how Billy Dec leverages social media to engage and convert consumers in Chicago.... Continue reading
Posted Nov 6, 2011 at Naked Retailing
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While my passion for new music has never died, how I go about exploring, sampling and buying music has. While no one digital application works for me, I have developed a repertoire of digital applications that helps me buy music in the most transparent, naked way possible. Continue reading
Posted Nov 4, 2011 at Naked Retailing
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The Karl Lagerfeld Tweed Helmet with iPod pocket, The Scocket, a scarf with an iPod pocket or most Burton snowboard jackets and lululemon workout sweatshirts; all of these categories of fashion have been re-engineered because Mr. Jobs integrated a small... Continue reading
Posted Oct 21, 2011 at Marobella's Branding SoapBox
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Last night, I went on a twitter-tirade after Floyd Mayweather knocked out Victor Ortiz with what will be one of the most controversial endings to a championship bout in recent history. Continue reading
Posted Sep 18, 2011 at Marobella's Branding SoapBox
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(This post purely represents my personal views and not that of my employer) Tonight, I watched my 7-year old daughter's beloved T-Ball Red Sox lose their semi-final playoff game for the first time in a few years. Last year, they... Continue reading
Posted Jun 20, 2011 at Marobella's Branding SoapBox
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The channel and media recommendations agencies make for their clients are now happening in different parts of the planning process than they traditionally have in the past. The linear nature of planning has become more fluid and immediate..... Continue reading
Posted Apr 20, 2011 at Marobella's Branding SoapBox
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Recently heard from a CEO of a portfolio of CPG brands, "I want to show straight-line value for my social media efforts that prove I am selling more product as a result." I get it. With finite marketing dollars, she... Continue reading
Posted Apr 7, 2011 at Marobella's Branding SoapBox
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Market and service transparency is at an all-time high as brands and agencies try to crack the code in engaging their customer/consumers in the social-sphere. As long as there's been an exchange of currency for products or services, there's been unsatisfied customers. The fact is, the larger the brand or transaction amount, the more opportunity for dissatisfaction. Continue reading
Posted Feb 20, 2011 at Naked Retailing
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Market and service transparency is at an all-time high as brands and agencies try to crack the code in engaging their customer/consumers in the social-sphere. As long as there's been an exchange of currency for products or services, there's been unsatisfied customers. The fact is, the larger the brand or transaction amount, the more opportunity for dissatisfaction. Continue reading
Posted Feb 20, 2011 at Marobella's Branding SoapBox
Sample Sales Sites, Thanks much for your comment, I appreciate your perspective. In fact, I agree on the competitive point and for keeping people spending. However, it seems like the Wal-Mart argument to me. Is Wal-Mart good or bad for America? They help families afford more for their lives, but I've seen first-hand the impact it has on manufacturers trying to squeeze margin from their difficult demands to be a supplier. In the end, that hurts America. Same for shopping local in your small town versus big-box retailers. I try to shop local in my town here in Illinois and usually end up paying 5-10% more than I'd pay at a big-box national retailer, but I know that I am keeping people employed in my area. I'm all for innovation and, in fact, am always trying to find new angles. I support those sites I mentioned in the post and have bought from them all. But, I wanted to put it out there that it could have short-term effects on American retail that will hopefully have long-term gains. Thanks again for your comment.
1 reply
Paul Marobella has shared their blog Marobella's Branding SoapBox
Dec 5, 2010
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There is no doubt that the latest in web technology is driving a fundamental shift in consumerism and how people are amortizing their hard earned dollars over a variety of retail entities. Areas of shopping innovation such as: Flash Sales, Penny Auctions, Group Buying, Deal of the Day, Geo-check in deals and more are slowly training the consumer to have new levels of expectation. Continue reading
Posted Dec 5, 2010 at Naked Retailing
The much talked about Facebook deals is the sequel to Facebook launching Places. It is still only available to a limited amount of businesses and you must claim your business before using Deals. But as always with Beta launches, it will be mainstream once they work the kinks out. For me, the best part of Facebook Deals is the Loyalty Check-In's. Continue reading
Posted Nov 4, 2010 at Naked Retailing
Paul Marobella is now following Scott Doniger
Oct 15, 2010
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Perusing the Sunday paper and came across the Target preprint that announced the big news that the Apple iPad is now available on the shelves at Target. The irony that this massively digital communications platform that is starting the tidal wave of mobile digital content consumption was being advertising in the birdcage liner that is the preprint of retail. Continue reading
Posted Oct 5, 2010 at Naked Retailing
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Came across a location mapping service for the inside of structures aimed at helping visitors navigate a large footprint. The service and applications is called PointInside and their mission is to map the indoor world. Continue reading
Posted Aug 25, 2010 at Naked Retailing
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Stickybits is a fairly new mobile application that allows the user to attach multi-media content to a barcode. That barcode can be generated by the user from the website and attached to something or using a product barcode from a package. Continue reading
Posted Mar 20, 2010 at Naked Retailing