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Sandra Martini
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Posted Jan 19, 2010 at Sandra Martini's blog
Hi Tonia, Great article! I've faced similar challenges with the Strategic Marketing & Business Optimization Services my team provides. While I agree with you on one level, there's also the hard truth that when you're marketing/promoting your business online and don't have the opportunity to be sitting across the desk from your prospective client, they need to understand how you can help them and what you do solely based from your online presence -- after all, you're not able to answer all their questions, your site must do that for you. I often tell my clients that their business is like a house -- there are lots of rooms and lots of ways they can work with their clients. However, there's only one front door. It's not about niching, it's about having a clear call to action on your site and in your materials so that once someone is "in the door", you can introduce them to all the rooms (services) you offer. Otherwise they're staring at a site/your online presence with all these different doors and they have no idea which one to go through or if any of them will meet their needs. A confused prospective client does not become a client. Take care, Sandy :-)
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Jan 19, 2010