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Mary Trigiani
San Francisco
Executive. Consultant. Writer. Professional.
Interests: chocolate, fashion, tv, laughs, light workouts, ballads, well adjusted friends, art [especially renaissance and baroque]
Recent Activity
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Finesse is often a natural gift. Still, it has to be nurtured by study and a personal emphasis on empathy. And we all stumble. CEOs, though, have access to a key tool for learning and practicing management finesse. The corporate communications function. Like anything else, it's all in how you build it. Continue reading
Posted Nov 15, 2011 at About Brands, Players, Startups
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The economy is in recovery. Innovation is happening, and this crash is going to help in the long run. Position your company for that long run. Even if you don't believe in karma, or you don't think it's your responsibility to help others, the very best kind of marketing for your enterprise is based in relationships. Show the world that you know relationships are key to commerce. And that you know the key to good, sustainable relationships is the personal touch. Continue reading
Posted Oct 10, 2011 at About Brands, Players, Startups
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Fluid boundaries are the mark of the social enterprise -- so enterprise messages must be ever more precise. And they must be distinguishable from those of other enterprises, especially from your competitors. Continue reading
Posted Aug 22, 2011 at About Brands, Players, Startups
Mary Trigiani added a favorite at Internet Tubes
Aug 18, 2011
Mary Trigiani added a favorite at Internet Tubes
Jul 21, 2011
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You can add another important competitive barrier, and a differentiator, by turning your customers into advocates of your company. Continue reading
Posted Jun 30, 2011 at About Brands, Players, Startups
And I think of a totally tacky, crass and inappropriate branding scheme. The fact that they're washing themselves in the cloud is progress, I suppose -- at least they're washing. But that's clearly all they're doing.
1 reply
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However much you're using social media to talk with your customers -- what I call the muscle of engagement -- you still need the skeleton. Continue reading
Posted Jun 8, 2011 at About Brands, Players, Startups
Today, I use StumbleUpon and Google Reader both to catalog my favorites and to share them with followers on those sites. I'm starting to do more on Facebook and LinkedIn as well, mainly through a standing link from my Twitter feed to those networks. My goal is to wean myself off saving things to my computer. Continue reading
Posted Apr 12, 2011 at About Brands, Players, Startups
Sacrifice is not an element usually associated with stardom, God-given beauty, serial monogamy -- or being a corporate CEO. When it is, though, it's noteworthy. Continue reading
Posted Mar 28, 2011 at About Brands, Players, Startups
These five articles reach beyond short-term business trends to point us in a new direction -- one that takes leaders to game-changing practices for managing growth, culture and image. Continue reading
Posted Feb 7, 2011 at About Brands, Players, Startups
There is a great deal of content floating around on the Internet about marketing, especially when it comes to incorporating social media into the traditional marketing mix. I find myself saving posts from these blogs on a regular basis. In reading them, I find workable ideas for clients, whatever their size and scope. Continue reading
Posted Dec 1, 2010 at About Brands, Players, Startups
These books, which I've read or am reading, are works whose content can inform business life. Continue reading
Posted Nov 23, 2010 at About Brands, Players, Startups
I want to be the same person on Twitter that I am on LinkedIn that I am in my neighborhood that I am when working. I might express myself a bit differently in each venue, but essentially, I'm me. I think that should be the goal. Continue reading
Posted Nov 15, 2010 at About Brands, Players, Startups
Loved the reference to food and dinner in the Venture Beat article! All the best, Christine. Mary
Toggle Commented Oct 28, 2010 on Surprise Plays, and Changing My Jersey at Christine
1 reply
Here are the basics of Father Locatelli's approach to leadership, as captured by Mr Gardner, that I took away and will keep in front of me. Continue reading
Posted Aug 22, 2010 at About Brands, Players, Startups
Mary Trigiani is now following Bill Van Loan
Jun 29, 2010
Mary Trigiani is now following Nima Badiey
Jun 29, 2010
Looking for doing some more posts in the near future -- thanks for the comment.
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Ada Lovelace still inspires women centuries beyond her time Continue reading
Posted Mar 25, 2010 at About Brands, Players, Startups
Mary Trigiani is now following The Typepad Team
Mar 15, 2010
It's the Startup Bus. Six teams are developing a startup idea while they ride the bus to Austin. Regular folks can use virtual dollars to invest in the startup of their choice. Continue reading
Posted Mar 11, 2010 at About Brands, Players, Startups
Now that we have multiple social networks for multiple purposes and interests, with new ones emerging and gaining traction regularly, technologists and user experts are thinking about what's next. Continue reading
Posted Mar 9, 2010 at About Brands, Players, Startups
I hope these guys keep writing. Continue reading
Posted Mar 4, 2010 at About Brands, Players, Startups