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Mary Trigiani
San Francisco
Executive. Consultant. Writer. Professional.
Interests: chocolate, fashion, tv, laughs, light workouts, ballads, well adjusted friends, art [especially renaissance and baroque]
Recent Activity
A leadership secret: Communicating with finesse
Finesse is often a natural gift. Still, it has to be nurtured by study and a personal emphasis on empathy. And we all stumble. CEOs, though, have access to a key tool for learning and practicing management finesse. The corporate communications function. Like anything else, it's all in how you build it. Continue reading
Posted Nov 15, 2011 at About Brands, Players, Startups
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Nine ways you can help job hunters and boost your own marketing
The economy is in recovery. Innovation is happening, and this crash is going to help in the long run. Position your company for that long run. Even if you don't believe in karma, or you don't think it's your responsibility to help others, the very best kind of marketing for your enterprise is based in relationships. Show the world that you know relationships are key to commerce. And that you know the key to good, sustainable relationships is the personal touch. Continue reading
Posted Oct 10, 2011 at About Brands, Players, Startups
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Marketplace differentiation starts with a story. Your story.
Fluid boundaries are the mark of the social enterprise -- so enterprise messages must be ever more precise. And they must be distinguishable from those of other enterprises, especially from your competitors. Continue reading
Posted Aug 22, 2011 at About Brands, Players, Startups
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Mary Trigiani added a favorite at Internet Tubes
Aug 18, 2011
Mary Trigiani added a favorite at Internet Tubes
Jul 21, 2011
No kidding. Yikes.
This was supposed to be hand cut tagliatelle with pork sugo, but looks more like Ramen and Hamburger helper (from perbaccosf)
The menu says: TAJARIN – HANDCUT TAGLIATELLE / 5 HOUR PORK SUGO / PORCINI MUSHROOMS It tasted like: Ramen from cup a noddles with hamburger helper slopped on top
Seven ways to turn customers into advocates
You can add another important competitive barrier, and a differentiator, by turning your customers into advocates of your company. Continue reading
Posted Jun 30, 2011 at About Brands, Players, Startups
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And I think of a totally tacky, crass and inappropriate branding scheme. The fact that they're washing themselves in the cloud is progress, I suppose -- at least they're washing. But that's clearly all they're doing.
GoDaddy enters Cloud Computing? Why?
When I think of GoDaddy, I think of an awful managed hosting/email experience. From the description and limitations of their "cloud" service and that it's just a white-labelled Cloud.com, it's obvious to me that their cloud is DOA. Lack of differentiation and user-unfriendly design are NOT IaaS. ...
Five posts on the essentials of corporate communications
However much you're using social media to talk with your customers -- what I call the muscle of engagement -- you still need the skeleton. Continue reading
Posted Jun 8, 2011 at About Brands, Players, Startups
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Beyond bookmarking: Sharing five articles I Stumbled, Google-read and stored
Today, I use StumbleUpon and Google Reader both to catalog my favorites and to share them with followers on those sites. I'm starting to do more on Facebook and LinkedIn as well, mainly through a standing link from my Twitter feed to those networks. My goal is to wean myself off saving things to my computer. Continue reading
Posted Apr 12, 2011 at About Brands, Players, Startups
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Of King Coal and Cleopatra, and icons and leaders
Sacrifice is not an element usually associated with stardom, God-given beauty, serial monogamy -- or being a corporate CEO. When it is, though, it's noteworthy. Continue reading
Posted Mar 28, 2011 at About Brands, Players, Startups
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Five things to read to shape your leadership strategy now
These five articles reach beyond short-term business trends to point us in a new direction -- one that takes leaders to game-changing practices for managing growth, culture and image. Continue reading
Posted Feb 7, 2011 at About Brands, Players, Startups
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Six marketing blogs that help you run your business
There is a great deal of content floating around on the Internet about marketing, especially when it comes to incorporating social media into the traditional marketing mix. I find myself saving posts from these blogs on a regular basis. In reading them, I find workable ideas for clients, whatever their size and scope. Continue reading
Posted Dec 1, 2010 at About Brands, Players, Startups
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The seven business books I believe are right for right now
These books, which I've read or am reading, are works whose content can inform business life. Continue reading
Posted Nov 23, 2010 at About Brands, Players, Startups
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How to be yourself in 2010
I want to be the same person on Twitter that I am on LinkedIn that I am in my neighborhood that I am when working. I might express myself a bit differently in each venue, but essentially, I'm me. I think that should be the goal. Continue reading
Posted Nov 15, 2010 at About Brands, Players, Startups
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Loved the reference to food and dinner in the Venture Beat article! All the best, Christine. Mary
Surprise Plays, and Changing My Jersey
Everyone knows that I love startups. I love working up logic models and key metrics on a whiteboard. I love brainstorming on product. I even love sitting on the floor with a stickered laptop at SXSW. All of which is precisely the work I've been enjoying at First Round Capital. So I have a surpr...
Lessons from a leader who looked to heaven but kept his feet on the ground
Here are the basics of Father Locatelli's approach to leadership, as captured by Mr Gardner, that I took away and will keep in front of me. Continue reading
Posted Aug 22, 2010 at About Brands, Players, Startups
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Mary Trigiani is now following Bill Van Loan
Jun 29, 2010
Mary Trigiani is now following Nima Badiey
Jun 29, 2010
Looking for doing some more posts in the near future -- thanks for the comment.
Using knowledge networks to shift the way business absorbs change
Deloitte, under the leadership of John Hagel III and John Seely Brown, earlier this year released what I believe is a landmark study: The 2009 Shift Index. "Measuring the forces of long-term change," this work uncovers a new way to think about shifts in business and society and absorb them to ...
Ada Lovelace: The pioneer we celebrate today
Ada Lovelace still inspires women centuries beyond her time Continue reading
Posted Mar 25, 2010 at About Brands, Players, Startups
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Mary Trigiani is now following The Typepad Team
Mar 15, 2010
Become a venture capitalist -- play the Startup Bus game
It's the Startup Bus. Six teams are developing a startup idea while they ride the bus to Austin. Regular folks can use virtual dollars to invest in the startup of their choice. Continue reading
Posted Mar 11, 2010 at About Brands, Players, Startups
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Two social media themes: March 9 2010
Now that we have multiple social networks for multiple purposes and interests, with new ones emerging and gaining traction regularly, technologists and user experts are thinking about what's next. Continue reading
Posted Mar 9, 2010 at About Brands, Players, Startups
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The future of marketing
I hope these guys keep writing. Continue reading
Posted Mar 4, 2010 at About Brands, Players, Startups
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