Great work, Scott! I'll certainly use this to help shape our strategic priorities for the year. Something to consider adding is domain name strategy -- a marketing technologist should be smart about acquiring and leveraging domain names, negotiating transfers, and managing DNS settings. Maybe it would fit under SEO? Web Mechanics?

There's certainly a growing need for nonprofits to have a mobile outreach and engagement strategy! Something to be aware of, though, is that Apple is cracking-down on apps (and "cookie-cutter" app makers) like this that don't really leverage the iPhone as a platform and only pull in RSS content. Here's a great TechCrunch post about this. Designing an application that leverages the mobile context in unique and engaging ways is definitely a big challenge, though -- particularly for resource-strapped nonprofits.