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MBernhart
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Agree with other commenters about IABC. In that organization it's not about who owns social media--or any other communications tool or trend--but about individual professional development, capacity building, research and resources, and a collective desire to move the conversation(s) forward. Also very much value, as Laura said, the diversity of members and other communication professionals who attend IABC's events.
Social Distortion: Why PRSA and other Legacy Organizations Have Lost Their Relevance
Every once in a while a communications industry organization invites me to speak about social media. There are typically two reasons for this: 1) Steve Rubel wasn’t available (this happened all the time when I was at Edelman), or 2) the organizers didn’t realize until too late that the only “A-li...
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Apr 5, 2011
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