For us English, pickles are associated with the war – having to pickle and preserve food in times of austerity. I associate the pin-up girls with that time too, making them sweetly nostalgic. But maybe that's just me!

I understand why some people are not quite into the idea, although conceptually it works well. Perhaps visually they are saying the same thing twice; the snail works well on its own as does the drooping wax. Together, they hammer the idea home perhaps a bit too hard? Saying this, I love the concept...

I believe that these packs were designed by Clark McDowall in New York.

What I find interesting about this package is that not only is the packaging the actual product, but that the form is dictated by the process of the manufacturing, and not merely an aesthetic decision. In leaving the form as is, you see the process, the package and outcome all in one final object that is both product and packaging.