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I completely agree that the right print ad can really get a client noticed. While it is impossible to completely measure how many people will actually take notice of a print ad, indexes can be utilized to make educated estimates, and are especially useful when trying to determine the possible success of ad based on target audience’s demographic and or psychographic. As far as online ads go, while online advertising is becoming more and more popular, it’s also very important to keep in mind that there are so many clicks on advertising that are actually false. I mean, there are people out there who are paid to sit and click on an organization’s ad, which falsely represents the number of people actually clicking on the ad out of interest.