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MegTemple
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I just saw that you posted about the Gartner findings a few posts before this one!
Great post thanks - Last week I attended a Gartner webinar titled "By 2017 the CMO will Spend More on IT than the CIO” - interesting info to support the fact that marketing budgets are controlling more and more of the spend for marketing technology http://bit.ly/ydFv1m. That matches what we are seeing at Percussion - curious to know if you are seeing the same thing.
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Jan 10, 2012