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Mehul Joshi
Singapore
Interests: Marketing, Consulting, Insights, Analytics
Recent Activity
This is so true....Apple has made an error by branding new variant of Iphone5 "C". Consumers just do not enjoy associating themselves with something cheap "C". Also thanks to plastic body which is so unusual of Apple. Users of Iphone always remember experience that they have enjoyed using Iphone. If they were so desperate to beat competition they could have branded it a "phone for consumer Experience" would have help maybe something like "Iphone 5E". Iphone 5C will potentially only erode its brand image and all the hard work done in past few years for branding.
Mehul Joshi is now following The Typepad Team
Sep 26, 2013