This is a marvelous idea/suggestion! My publications come in both digital and print format - but I find it is a lot easier to market/promote the ebooks than it is to promote and sell the print. The reason is simple, most readers can simply add the publication to their preferred eReader and select it at their leisure. I can also post my publications on-line (issuu) and allow my audience to read my publications for free (I removed the download feature) This way they spend more time on my site or they can add it to their own which gains more exposure for my work. I suspect, however, the publisher here in question is leery to post his content in digital format because it is rather easy to bootleg the publication - and maybe he doesn't want to be ripped off. I have had to send a few "cease and desist" letters to "publishers" who have co-opted my work.