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MeredithConder
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Group brainstorming happens b/c time has been set aside for it. Co's or employees need to set aside time for individual ideation.
Commented Jan 27, 2012 on Why The New Yorker's Claim That Brainstorming "Doesn't Work" Is An Overstatement And Possibly Wrong at Bob Sutton
Why The New Yorker's Claim That Brainstorming "Doesn't Work" Is An Overstatement And Possibly Wrong
The current version of The New Yorker has a wonderful article by Jonah Lehrer called "Groupthink" (you can see the abstract here). It does a great job of showing how creativity is a social process, cites wonderful research by Brian Uzzi showing that when people have experience working together ...
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