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John Meyer2
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Good points Mike. I agree that it's time to have new industry examples of the prime service brands. I think what is different is that those two examples are companies that have service engrained in their culture. Service is a part of who they are whether or not they use a marketing/ad firm. I think it's our job as marketers to push our clients toward these examples, but service must also be believed by the company. Thanks for your thoughts!
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Dec 29, 2010