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Michelle - This tracks perfectly with personal responsibility. We have to be responsible for what and who we listen to, and which sources of counsel are most appropriate. Equally important is to continue to ask questions, to explore, to push beyond the boundaries of comfort if firms truly want to innovate. If innovation was easy, everyone would do it (and then it wouldn't be innovative anymore). Social media remains one of those things that firms aren't asking enough questions about. I hope all of the Old Guard reads this post. They need it.
Outsourcing social media reminds me of professional services marketing of yore. In those days (and for some firms, in this day), marketing was "someone else's job." Social media sounds similar. The missing link is relationships. People can absolutely develop legitimate relationships through social media -- but not when one person in the relationship is essentially a straw man or woman. People are getting better and better at spotting phonies, and outsourcing social media work strikes me as utterly phony.
Beautifully thought out, Michelle. This post is all about clear communication with customers. In the interest of clarity, I would make one other suggestion: Instead of asking customers to "call ASAP" if they have questions about fieldwork (or anything else, for that matter), tell them to "call by Friday at 3:00" if they have questions. Be specific. ASAP has no meaning and leaves timing open to interpretation.
Michelle - Your thoughts reveal why you are so highly regarded. Generosity of spirit and sharing of knowledge define you. Good business developers absolutely learn to sniff out the "takers", as you describe them. And, as we know, the only way to learn is through experience. But think of all the great conversations AND OPPORTUNITIES we would miss if we weeded out people as the article's author suggests!
Excellent thinking, Michelle. Most firms (though not all, which is remarkable) seem to understand the basic aspects of corporate branding -- consistency of look for collateral materials, well written copy, navigable websites and the like. Your post emphasizes the need to go much farther, to find and demonstrate one's true nature as a professional -- that we be authentic. This is the best advice ever, because clients and prospects can spot a phony a mile away, and being inauthentic is generally a lousy way to live. One caveat, though, particularly with regard to social media: while we're being our authentic selves, let's also be our civilized selves. Words and their use become even more important as social media rises. Choosing them wisely makes an important difference in how we are perceived. Thanks for your sharp mind and leading-edge thought in this still-foggy arena.
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Nov 30, 2010