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Mike Cardinale
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The Account Manager's Foundation for Deeper Customer Partnerships
Strategic Account Managers (SAMs) face difficult challenges even in the best of circumstances: grow revenues at our largest customers every year, deepen existing relationships, and continue to expand the network of stakeholders who will buy from our company. Valkre recently... Continue reading
Posted Sep 29, 2013 at VALKRE | Value Creation
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Hoodies and The Value Proposition of a U.S. Cotton Mill
Posted Sep 21, 2013 at VALKRE | Value Creation
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Listening to your Customer’s Voice
We recently had a great discussion with a potential customer. During the meeting a comment was said that made me smile: “Account planning around here is very much a process of documenting what we all know, then aligning around what... Continue reading
Posted Sep 3, 2013 at VALKRE | Value Creation
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OverHead Bin Space
Posted Jul 31, 2013 at VALKRE | Value Creation
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Day 18: Customer Value, the Government and Circles
Posted Jul 23, 2013 at VALKRE | Value Creation
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Aussie Tour: We have no Differential Value Proposition!
It is still raining in Sydney and it has rained every day I have been down here…how the heck did Chicago’s Spring weather follow me half way around the world? Well, I just finished a boot camp with a new... Continue reading
Posted Jul 19, 2013 at VALKRE | Value Creation
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Day 14: The Power of "Thank You"
Posted Jul 18, 2013 at VALKRE | Value Creation
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Day 7: On Tour in Aussie
Posted Jul 16, 2013 at VALKRE | Value Creation
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"Listening Session" Training in Melbourne
Posted Jul 10, 2013 at VALKRE | Value Creation
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Can DVP…?
Posted Jul 2, 2013 at VALKRE | Value Creation
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The Great Australian Coffee Exchange
Posted Jul 1, 2013 at VALKRE | Value Creation
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On the "Value Prop" Road Again!
Posted Jun 25, 2013 at VALKRE | Value Creation
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A Transmogrifier for Growth: Innovation for the rest of us
Posted Jun 11, 2013 at VALKRE | Value Creation
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Executing Customer Value: A Porsche or a 10 year old SUV?
Posted May 15, 2013 at VALKRE | Value Creation
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