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Michael Bayler
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One thing is clear. Whatever we choose to do about it, however we choose to channel our anger, if we’re not “as mad as hell”, we’re missing the point. If you agree with me, here’s a big question. What exactly - for me, for you, for us - could “not taking it anymore” actually mean? The savage satire of Network has come to pass. If the medium is the message, the message has become nonsensical. Continue reading
Posted Dec 8, 2020 at The Strategy Review
The narrative model of customer decisioning moves us beyond the long-standing and unhelpful value debate between the traditional neoclassical (rational, conscious, maximising utility) and the behavioural (emotional, semi- or unconscious) models, enabling a quite radical yet common sense understanding of the dynamics of the customer's entirely central role in the realisation of value. Continue reading
Posted Dec 7, 2020 at The Strategy Review
(Part One of The Value Proposition is here.) The critical role of the value proposition 10 good reasons why The Customer Value Proposition deserves a lot more care and attention than it commonly receives. When thought through and well articulated,... Continue reading
Posted Dec 3, 2020 at The Strategy Review
What we mean by customer value Beyond economic theory Ever since Adam Smith’s The Wealth of Nations in 1776, the economic value that the state needs to produce in order to maximise its prosperity - which was, as the title... Continue reading
Posted Dec 2, 2020 at The Strategy Review
Behind the accelerating crisis in advertising lie challenging new rules for building, growing and sustaining brands While the rosé flowed freely at this year’s Cannes Lions, dark and heavy clouds, that have been threatening on the far horizon, suddenly appeared... Continue reading
Posted Jun 26, 2019 at The Strategy Review
To experience a creative breakthrough, perhaps, is akin to hearing the best joke you every heard. Closely followed by the profound satisfaction of knowing that you had written it yourself. Continue reading
Posted Aug 29, 2018 at The Strategy Review
Last Tuesday my car was clamped in Soho. It happens. But as it also happened, I'd paid for my parking. So my call that followed to the number scrawled on the rather shaming, large poster stuck to my wide window... Continue reading
Posted Aug 20, 2018 at The Strategy Review
Much hand-wringing, and for far too long, about the future of the beleaguered CIO, torn like a pair of Levi's between the two mules of of Keeping The Lights On and enabling - or worse, driving - well ... here... Continue reading
Posted Oct 12, 2016 at The Strategy Review
It's everywhere in our culture. Booze. Drugs. Food. Sex. Gambling. Spending. And so on. Anyone who isn't floundering in the net already, or if they're lucky, punching their way out of it, certainly knows someone who is. Addiction is a... Continue reading
Posted Apr 11, 2016 at The Strategy Review
I'm pleased to announce the publication of my latest book, The Liquid Enterprise, How The Network is transforming value, what it means for business, and what leadership needs to do about it by Infinite Ideas, Oxford, on the 29th February.... Continue reading
Posted Feb 12, 2016 at The Strategy Review
Interesting to read this piece in today's Guardian regarding the response of Paul Polman, the Unilever boss, to the proposed 20% sugar tax which is getting a big push from health groups lately. I think Mr Polman's point - that... Continue reading
Posted Jan 25, 2016 at The Strategy Review
There has been a rash of heated discussion in my Linked In feed this week debating whether 50+ thinkers and executives have the right or indeed the ability to write and speak about the current business and technology environment with... Continue reading
Posted Jan 23, 2016 at The Strategy Review
Talk to the hand If we fed our children the way we use content in B2B marketing, we'd all be getting a call from the school right about now. Concerns about under-nourishment, attention span, disruption in and out of class,... Continue reading
Posted Oct 25, 2015 at The Strategy Review
One advantage of being, well, a man of a certain age, is that one has a sense of the trajectory of recent history. My first serious job was as an assistant at a suburban branch of Our Price records. At... Continue reading
Posted Aug 20, 2015 at The Strategy Review
Barbarians in the kitchen It’s a surprise, and something of a concern, that consumer brands are not more publicly focused on the significant potential impacts of automated shopping and replenishment offerings such as Amazon’s Dash and Echo. Such services surely... Continue reading
Posted Aug 11, 2015 at The Strategy Review
1. "Not on my gold watch ..." It's entirely natural to resist change. Business leaders who feel lost and disempowered to lead the type of transformation that's now needed, are tempted to bluster and, most importantly, to refuse to accept... Continue reading
Posted Aug 7, 2015 at The Strategy Review
I'm surprised that, apart from the usual sporadic social fizz, Amazon's Dash (+ Wand) and more recent Echo services are not causing household brand directors to roll around on the floor foaming at the mouth. And not in a good... Continue reading
Posted Jul 29, 2015 at The Strategy Review
Talking the walk The way we talk about anything defines the way we think about it, and in the end, the way we value it. This is important, because marketing and advertising are suffering more than they ever have before... Continue reading
Posted Jul 28, 2015 at The Strategy Review
One of my favourite moments in the excellent Ray Donovan, the Showtime series about a family of Boston gangsters making a life in Hollywood, forced to move there following a disastrous one-two of criminal acts by their father - Jon... Continue reading
Posted Jul 20, 2015 at The Strategy Review
WHERE'S THE BEEF? It's now a brand marketing truism that customer experience is key. But is experience marketing in fact, when we look closer, a tautology, a self-evident truth that tells us about nothing more than itself? Beyond the obvious... Continue reading
Posted Jul 10, 2015 at The Strategy Review
A little history Some years back, I found myself advising clients that the consumer relationship is built at the interface, not in the database. Owning data “about” an individual was far from synonymous with having any kind of relationship with... Continue reading
Posted Jun 23, 2015 at The Strategy Review
MUSIC LESSONS That unique, powerful cultural layer called music was sideswiped some 20 years ago by the ruthless velocity of the network, and - no matter whose fault it was in the end - its commercial value was crushed, and... Continue reading
Posted Jun 14, 2015 at The Strategy Review
DIGITAL IS ... AN ADJECTIVE … which is why the question "What Is Digital" so often leads nowhere. We need to get some nouns into the discourse! Here we focus on understanding digital transformation through the complementary lenses of digital... Continue reading
Posted Jun 14, 2015 at The Strategy Review
The floodgates of NOCOMMERCE are opened by Amazon Dash ... this is important and highly disruptive. Continue reading
Posted Apr 5, 2015 at The Strategy Review