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Michele Eggers
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Great chapter, Paul. You really tap into the core of what companies need to do more of -- focus on the customer and the experience they're looking for. And, I think a great byproduct of this customer focused strategy is that they've successfully created communities of consumers that worship the brand and are positive influencers. Case in point Elizabeth's comment above with the Girl Scout troop! I'm already saving up for the anticipated purchases for my soon be 1 year old daughter...;)