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Congratulations June!
Toggle Commented Mar 10, 2011 on A Big Change at June Dershewitz on Web Analytics
Adam, I believe you should consider involving Matt Langie and his guitar in this video. Perhaps a photoshopped image. (Guaranteed You Tube sensation!) Phil, thank you for the summary. I too am happy to see a distinction made between the buying and selling of data, and the use of it for the individual website upon which the data is being captured. That said, I did find it interesting the distinction made regarding behaviourally targeted advertising. It seems to suggest that advertising targeted based on behaviour within a visit is acceptable, yet targeting based on behaviour based on a previous visit is not. I understand the additional layer causing concern is the storing of information over time, however it just seems an unusual place to draw the line. I will have to read further in the original report.
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Dec 13, 2010