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Daniel Miessler
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I think you're exactly correct about this. It's also the reason that Google is so afraid of Facebook, as I talk about here: http://danielmiessler.com/blog/the-reason-google-is-terrified-of-facebook Essentially, replacing Google is easy for someone because you search and you leave. Facebook on the other hand is designed to be where you hang out. So if you could search from there it'd be devastating to Google. Google doesn't have that pivot, and they know that.
Toggle Commented Oct 25, 2013 on Stickiness at 1 Raindrop
I think this is captured well in the security fundamental: "Protection is ideal, but detection is a must."
Toggle Commented Mar 19, 2012 on Security Failure Scenarios at 1 Raindrop
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Mar 19, 2012